Posts Tagged ‘Drive Traffic’
Radio Advertising Costs Demystified
"How much should I spend on radio advertising?" "How do I know I am getting the best radio advertising rates?" "What radio stations should I advertise on?" "What are good and bad radio advertising prices?" "How many spots should I air on a radio station?"
Every day at Radio Lounge, we hear radio advertising questions such as these.
Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works.
Effective radio advertising relies on two major components – the message (the radio commercial itself), and the media (that the radio spot airs on).
The Message
Let’s look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, we are assuming that all call centers, fulfillments, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.
The advertising industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.
The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.
So…what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.
The Media
For many with questions about radio advertising rates, and radio station prices, here is where the mystery begins. We will try to simplify the mystery of radio media buying as much as we can in this small amount of space.
A good radio advertising buy focuses on a few different things:
* Finding the best radio stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.).
* Finding the dayparts that best reach your target customer. Mornings? Middays? Afternoons?
* Selecting the top radio stations that most efficiently reach the highest potential customers, the right number of times (defined as frequency), for the least amount of money
Usually, when researching radio advertising costs, many potential radio advertisers have a pretty good idea of the first two points. However, when it comes down to finding the best station (or stations) at the best price, the radio advertising process becomes a little more challenging.
Here is how we tackle the process at Radio Lounge and determine how much to spend on radio advertising costs. Within the market you want to advertise in, we find the radio stations that have the best potential to reach your target customer. This is based on the formats of the radio stations. Urban Hip-hop stations will target different demographics than a News/Talk, or Soft Rock station. After we select a group of radio stations, we contact those stations to let them know we are thinking about advertising on their radio station. We ask for specific data from the radio stations called "rankers". This is ratings data that most radio stations can provide based on specific requirements we have requested. From this point, we have a good idea which stations perform the best in our target demographics.
Once we have narrowed down the radio stations to just a few that will effectively reach our target customer, we then request a proposal based on certain criteria – dayparts, frequency goals, etc. From these proposals, we can see who reaches the target audience most efficiently – using tools like Cost Per Point (ratio of spot rate to ratings percentage), Cost Per Thousand (ratio of spot rate to audience category totals), etc. If a radio station is not competitive, we will often ask the station to resubmit a more competitive proposal. But, how will we know if all of the station’s radio advertising rates are too high. Radio Lounge has access to data that allows us to compare proposals against historical figures to determine if radio station prices are in line with market averages. We negotiate, and help execute the purchase.
Great…but what does this cost? It depends on the size of the market you wish to advertise in as determined by Arbitron (the radio ratings services). Radio advertising rates can be as high as $800 per 60 spots in a top market like New York City, or as low as $3 per 60 spots in Kerrville, TX. How will you know what to spend?
Here’s a valuable system we have used from our history of working with radio advertising rates. The system is based on a solid branding schedule that may run one spot per day in the morning drive, one per day at midday, and one per day in the afternoon drive – Monday through to Friday, and two spots on Saturday and Sunday. That’s nineteen spots a week at sticker price. This type of schedule is good for achieving a desired frequency level of three (meaning the average listener to a station will hear the radio commercial at least three times). Under these broad assumptions, you can use the following chart as a rough guide to budgeting your radio advertising campaign.*
*Note, these are gross rates and do not include production costs or agency discounts. These are market averages for the standard radio schedule mentioned above, actual costs may vary. Different combinations of dayparts on different stations may cost much less.
* Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.)
Expect to pay from $4000 to $8000 per week/per station for a top performing station.
* Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.)
Expect to pay from $2000 to $5000 per week/per station for a top performing station.
* Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.)
Expect to pay from $1000 to $3000 per week/per station for a top performing station.
* Markets 51- 150 (ex: Akron, Syracuse, Baton Rouge, etc.)
Expect to pay from $800 to $2000 per week/per station for a top performing station.
* Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.)
Expect to pay from $500 to $1500 per week/per station for a top performing station.
You may be saying, "Wow! That can be expensive". Relax, these are standards and radio advertising schedules come in all shapes and sizes. Sometimes, schedules are smaller depending on advertising goals and objectives. However, we do recommend that you are able to commit to the range of minimums.
Leftovers?
Notice we have not mentioned remnant radio advertising here at all. Remnant advertising is the practice of buying unused inventory at deep discounts. Remnant advertising success exists more in theory than in practice. However, this is not to say that there are not advertisers who are having success with remnant advertising. If, and when, remnant advertising falls into your lap, we suggest you look into it. However, basing your entire radio ad campaign on remnant advertising may be shooting yourself in the foot. With the exception of a few times a year, most top performing radio stations do not have that much unsold inventory. Often, the largest advertisers have contracts that guarantee so many low cost/no cost spots that have to run. The reality is that if large advertisers (with the big dollar schedule) need their spots to run, or if another advertiser pays just one penny more than you did for your remnant spots – bump! You just got bumped off the air that day. You may pay for twenty spots and only get two that air. The stations will make it up to you, but what if you were counting on that advertising to drive sales. Or better yet, in the age of consolidated radio groups your remnant advertising might run on the third to the last rated station in the market. The result is NO RESULT and you have just wasted money for nothing. We really do believe that when it comes to radio advertising YOU TRULY DO GET WHAT YOU PAY FOR.
Now that radio advertising rates have been explained, you may ask the question, how long should I advertise? The type of radio advertising helps define the length of a campaign. Advertising for an event? We recommend shorter, more compact schedules to create buzz leading up to the event or launch. Branding a product? Often, long term schedules with a bit of breathing room work best. Maybe even flighting could work (on two weeks, off two weeks). Most of the time, the two things that will determine how long to run a radio advertising campaign will be advertiser goals (traffic numbers), and external factors such as sales cycles. Oh yeah, and usually budget affects the length of the campaign. It is not desired, but that’s reality.
The Total Cost
You may be thinking, "So if I want to run a spot on three top Houston radio stations, I should expect to pay $1000 for a commercial, plus $3000 per week per station…that’s $10,000 for one week’s worth of advertising!" That’s true, and may be just what it takes to reach over half a million potential well targeted customers. The real question is, "How much money can you make off half a million potential targeted customers?" Is it more than $10,000 a week? $40,000 a month? These are questions to ask yourself, because in the world of advertising, that is pretty good traffic.
It works even better when you let Radio Lounge reduce that cost even further. What if Radio Lounge was able to get you a great radio advertising schedule by providing an instant discount ABOVE the negotiated lowest radio station price?
Launch Your Radio Advertising Campaign
You may still have many questions about radio advertising. That’s why we are here. We want to help you get the biggest bang for the radio advertising buck. Radio Lounge has worked with thousands of radio advertising campaigns. We know what works and what does not. Let Radio Lounge help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, and monitoring of your radio advertising campaign.
Call for a free consultation. Toll free 1-866-4-AUDIO-9…that’s 1-866-428-3469.
Let Radio Lounge help you drive traffic with powerful radio advertising solutions.
http://www.radioloungeusa.com
By: M. Bruce Abbott
About the Author:
Every day at Radio Lounge, we hear radio advertising questions such as these.
Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works.
Effective radio advertising relies on two major components – the message (the radio commercial itself), and the media (that the radio spot airs on).
The Message
Let’s look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, we are assuming that all call centers, fulfillments, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.
The advertising industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.
The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.
So…what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.
The Media
For many with questions about radio advertising rates, and radio station prices, here is where the mystery begins. We will try to simplify the mystery of radio media buying as much as we can in this small amount of space.
A good radio advertising buy focuses on a few different things:
* Finding the best radio stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.).
* Finding the dayparts that best reach your target customer. Mornings? Middays? Afternoons?
* Selecting the top radio stations that most efficiently reach the highest potential customers, the right number of times (defined as frequency), for the least amount of money
Usually, when researching radio advertising costs, many potential radio advertisers have a pretty good idea of the first two points. However, when it comes down to finding the best station (or stations) at the best price, the radio advertising process becomes a little more challenging.
Here is how we tackle the process at Radio Lounge and determine how much to spend on radio advertising costs. Within the market you want to advertise in, we find the radio stations that have the best potential to reach your target customer. This is based on the formats of the radio stations. Urban Hip-hop stations will target different demographics than a News/Talk, or Soft Rock station. After we select a group of radio stations, we contact those stations to let them know we are thinking about advertising on their radio station. We ask for specific data from the radio stations called "rankers". This is ratings data that most radio stations can provide based on specific requirements we have requested. From this point, we have a good idea which stations perform the best in our target demographics.
Once we have narrowed down the radio stations to just a few that will effectively reach our target customer, we then request a proposal based on certain criteria – dayparts, frequency goals, etc. From these proposals, we can see who reaches the target audience most efficiently – using tools like Cost Per Point (ratio of spot rate to ratings percentage), Cost Per Thousand (ratio of spot rate to audience category totals), etc. If a radio station is not competitive, we will often ask the station to resubmit a more competitive proposal. But, how will we know if all of the station’s radio advertising rates are too high. Radio Lounge has access to data that allows us to compare proposals against historical figures to determine if radio station prices are in line with market averages. We negotiate, and help execute the purchase.
Great…but what does this cost? It depends on the size of the market you wish to advertise in as determined by Arbitron (the radio ratings services). Radio advertising rates can be as high as $800 per 60 spots in a top market like New York City, or as low as $3 per 60 spots in Kerrville, TX. How will you know what to spend?
Here’s a valuable system we have used from our history of working with radio advertising rates. The system is based on a solid branding schedule that may run one spot per day in the morning drive, one per day at midday, and one per day in the afternoon drive – Monday through to Friday, and two spots on Saturday and Sunday. That’s nineteen spots a week at sticker price. This type of schedule is good for achieving a desired frequency level of three (meaning the average listener to a station will hear the radio commercial at least three times). Under these broad assumptions, you can use the following chart as a rough guide to budgeting your radio advertising campaign.*
*Note, these are gross rates and do not include production costs or agency discounts. These are market averages for the standard radio schedule mentioned above, actual costs may vary. Different combinations of dayparts on different stations may cost much less.
* Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.)
Expect to pay from $4000 to $8000 per week/per station for a top performing station.
* Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.)
Expect to pay from $2000 to $5000 per week/per station for a top performing station.
* Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.)
Expect to pay from $1000 to $3000 per week/per station for a top performing station.
* Markets 51- 150 (ex: Akron, Syracuse, Baton Rouge, etc.)
Expect to pay from $800 to $2000 per week/per station for a top performing station.
* Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.)
Expect to pay from $500 to $1500 per week/per station for a top performing station.
You may be saying, "Wow! That can be expensive". Relax, these are standards and radio advertising schedules come in all shapes and sizes. Sometimes, schedules are smaller depending on advertising goals and objectives. However, we do recommend that you are able to commit to the range of minimums.
Leftovers?
Notice we have not mentioned remnant radio advertising here at all. Remnant advertising is the practice of buying unused inventory at deep discounts. Remnant advertising success exists more in theory than in practice. However, this is not to say that there are not advertisers who are having success with remnant advertising. If, and when, remnant advertising falls into your lap, we suggest you look into it. However, basing your entire radio ad campaign on remnant advertising may be shooting yourself in the foot. With the exception of a few times a year, most top performing radio stations do not have that much unsold inventory. Often, the largest advertisers have contracts that guarantee so many low cost/no cost spots that have to run. The reality is that if large advertisers (with the big dollar schedule) need their spots to run, or if another advertiser pays just one penny more than you did for your remnant spots – bump! You just got bumped off the air that day. You may pay for twenty spots and only get two that air. The stations will make it up to you, but what if you were counting on that advertising to drive sales. Or better yet, in the age of consolidated radio groups your remnant advertising might run on the third to the last rated station in the market. The result is NO RESULT and you have just wasted money for nothing. We really do believe that when it comes to radio advertising YOU TRULY DO GET WHAT YOU PAY FOR.
Now that radio advertising rates have been explained, you may ask the question, how long should I advertise? The type of radio advertising helps define the length of a campaign. Advertising for an event? We recommend shorter, more compact schedules to create buzz leading up to the event or launch. Branding a product? Often, long term schedules with a bit of breathing room work best. Maybe even flighting could work (on two weeks, off two weeks). Most of the time, the two things that will determine how long to run a radio advertising campaign will be advertiser goals (traffic numbers), and external factors such as sales cycles. Oh yeah, and usually budget affects the length of the campaign. It is not desired, but that’s reality.
The Total Cost
You may be thinking, "So if I want to run a spot on three top Houston radio stations, I should expect to pay $1000 for a commercial, plus $3000 per week per station…that’s $10,000 for one week’s worth of advertising!" That’s true, and may be just what it takes to reach over half a million potential well targeted customers. The real question is, "How much money can you make off half a million potential targeted customers?" Is it more than $10,000 a week? $40,000 a month? These are questions to ask yourself, because in the world of advertising, that is pretty good traffic.
It works even better when you let Radio Lounge reduce that cost even further. What if Radio Lounge was able to get you a great radio advertising schedule by providing an instant discount ABOVE the negotiated lowest radio station price?
Launch Your Radio Advertising Campaign
You may still have many questions about radio advertising. That’s why we are here. We want to help you get the biggest bang for the radio advertising buck. Radio Lounge has worked with thousands of radio advertising campaigns. We know what works and what does not. Let Radio Lounge help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, and monitoring of your radio advertising campaign.
Call for a free consultation. Toll free 1-866-4-AUDIO-9…that’s 1-866-428-3469.
Let Radio Lounge help you drive traffic with powerful radio advertising solutions.
http://www.radioloungeusa.com
By: M. Bruce Abbott
About the Author:
M. Bruce Abbott is Creative Director/Partner of Radio Lounge, a direct response radio advertising agency. If you are thinking about advertising on the radio, let the experienced direct response radio advertising professionals at Radio Lounge make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their advertising on the radio. Call toll free, 1-866-4-AUDIO-9. That’s 1-866-428-3469…but we would never say it like that on the radio 
OR visit www.radioloungeusa.com Remember…Direct Response Radio Advertising Works – when done right, it can achieve powerful results.
Free Internet Advertising Can Drive Amazing Amounts of Traffic to Your Website
If you have a business with a website or you just simply have a website you want to drive traffic to there is a lot of things you can do for free that can drive large amounts of traffic to your website. If you have a business website of any kind getting more people to your website is usually beneficial to you but it is only beneficial if you are making money from getting more visitors to your website. It would be a good idea to focus on monetizing your website before getting traffic to your website. Monetizing your website is essentially just turning your website into cash, literally. If you have traffic or you don’t have traffic you want to have a plan of how you are going to make money from a website and then you can put forward the effort and the work into getting the traffic to your website. After having a plan to monetize your site you are going to execute your marketing plan to get free traffic to your website. There are two ways to get free traffic to your website; free advertising and/or from search engines. I am going to discuss how you can monetize and optimize your website for search engines for free and then how you can drive large amounts of free traffic to your website.
Monetizing and Optimizing Your Website For Search Engines For Free
So you have a website with some content and you want to find out how you can make money from the little traffic you already have? Great, well I want to talk to you about getting more traffic and making more money from that traffic. There are two ways you can make money from your website; selling products and services or generating advertising revenue. When thinking about making money from your website you have a couple choices to make; if you are going to be selling products are you going to sell physical products or are you going to sell affiliate products and make a commission? If you are focusing on generating advertising revenue are you going to actually sell each space or are you going to publish pay-per-click ads and get paid for every click?
If you want to start making money today then I would suggest you do affiliate marketing when selling products on your website because you don’t have to worry about making the product, packaging the product and shipping the product, let somebody else worry about that so that you can focus on marketing the product. I personally think that there is a success model in utilizing affiliate marketing to sell products, publishing pay-per-click ads and selling advertising space to generate a passive residual income from your website. Securing how you plan to make money from your website and then optimizing it for the search engines is a great way to market your website. Where do people go when they are looking for information on the internet? People go to search engines to look for information and if your website is listed within the top ten for the relevant information that they are searching for then that is more than likely going to end up in free traffic to your website. It is and can be extremely profitable to optimize your website for the search engines. What I am about to talk about is my blueprint to taking advantage 100% free traffic to your website.
Utilizing Affiliate Marketing To Sell Products From Your Website
When choosing affiliates to sell products from your website it would make sense to stick to affiliates within your niche. Your niche is the main category your website would fall under and using affiliates that are relevant to that niche is an important factor in targeting your traffic to your affiliate products. So knowing what niche is important and this will also help you greatly when you optimize your website for search engines.
When you join affiliate programs they give you your own affiliate website and access to all their promotional tools you can use to promote this business. You can take their banners and their text ads and utilize them to get traffic to your affiliates. By placing your banner ads within your content so that it merely looks like an ad and you will generate clicks going through those banners to your affiliate pages. The affiliate program has already tried and tested these pages they are already set up with the best sales copy made to convert their visitors into sales. Because these affiliate programs have already done this then it is our job to market these affiliates to targeted visitors who would be looking to buy these products and services our affiliates are offering. When the visitors are targeted it means that they are already interested in information relative to the affiliates and it is safe to assume that once they are on your website and they are interested in the information on your website then they are targeted enough for our affiliates. Using this method correctly will drive lots of targeted traffic to your affiliates that way you can earn a lot of money in commissions when you make sales.
Generating Advertising Revenue From Your Website
You have a website and now you want to earn money from generating advertising revenue? It really isn’t that hard to do that, infact you can almost automate the entire process. First I am going to start by telling you about publishing pay-per-click ads on your website and then I will tell you how you can sell ad space aswell and even ahead of time. Google is one of the leaders in PPC ad publishing and PPC advertising with the use of their AdSense program and their Adwords program. Advertisers interested in advertising with Google’s Adwords program have the option of bidding on keywords and running ads on Google’s search engine or running ads for content, which is advertising within the Google AdSense progam. People like us are the ones with the website now who publish ads from Google’s Adsense and generate money from a percentage of what advertisers with Google are bidding for their keywords. Google isn’t the only company that does this; you also have Yahoo who has now started publishing ads and Bivertiser as well. When you publish these network ads and get clicks from them you can really earn a decent pay check every month from the clicks you generate if you place the ad strips within your content. This allows you to get paid for every click to your ads and you don’t have to worry about them buying anything or not, so this allows you to generate a sizeable revenue.
You can also sell advertising space on your website and you don’t even have to be responsible for actually selling each space. Many internet marketers don’t speak about this and it truly is a great way to generate revenue from your website. You can join networks such as AdBrite and Adster that will sell your ads for you and all you have to do is publish their ad strips and they will track your traffic to your website and the ad strips impressions and display this to their network of advertisers. Advertisers can choose to purchase this space at the price that you set and then your earnings are set directly to you when space is sold. You can even sell space ahead of time and collect cash in hand from today. Imagine advertisers fighting for space on your website at the price you set. This is an incredible way to earn money online. It is also a great utility because even before you have sold the space the networks usually run PPC ads until the space is sold so you can start off by earning money per click on these ads.
Search Engine Optimization Tactics
You already know the niche that your website is catering to so it is now time for you to focus on optimizing you website for the best keywords in that niche. You find out what the best keywords are by doing keyword research with some form of keyword tool. You can get access to keyword tools from many different places but I suggest using Google’s keyword tool. Google gives you information about their search engine’s findings and ever since July 2008 they have been giving detailed information about each keyword searched within their search engine by displaying their figures instead of an approximation. You want to find keywords that are high in demand, meaning that they have been searched for a lot every month on average and you also want to find keywords that are low in supply, meaning that the websites going for those keywords aren’t too competitive. When you find keywords like these they are extremely useful to building your awareness on the search engines. You want to take note of about 5 main category keywords and 25 sub-category keyword phrases. When you have those keywords at hand you are going to always use those keywords when writing content for your website and optimizing your website. There are two types of search engine optimization; one-site optimization and off-site optimization. When optimizing your website you need to know focus on both of them so that you ensure your website is optimized properly.
On-site optimization refers to optimizing everything that is actually on your website. You want to use some of your main keywords within your website’s titles and description. You want to utilize all your keywords, your main keywords and your sub-category keyword phrases within all your content, like articles, videos and posts. Search engines are going to know your website is relevant for the keywords you chose because those keywords are spread out throughout your content.
Off-site optimization pertains to everything that is done away from your website that goes towards optimizing your website. Off-site optimization refers to building link popularity. Link popularity is important because search engines like Google use your link popularity to define how relative your website is to your niche and which websites you are linked to within that niche. The more relative the website is that is linking to your website means the more power your website will have within that niche. There are two kinds of links you can have between websites; one-way links and two-way reciprocal links. One-way links are when you a website is linking to your website without you having to link back to theirs and two-way links are when both websites are linking to each other. It is said that one-way links are way more powerful to search engines so it is encouraged to try and get as many relative one-way links as possible.
Now that you have monetized your website and optimized it for the search engines your only challenge is to continue to add relevant content to your website filled with your keywords and keyword phrases. You will soon start to see tremendous amounts of free traffic coming into your website from the search engines. This free traffic will be coming in while you sleep, while you are at school and just as you go about your day people will be finding your website on the search engines for free. Now that you have finished monetizing and optimizing your website, its time to drive tons of traffic to your website through free internet advertising resources.
Drive Large Amounts Of Traffic To Your Website Through Free Internet Advertising
There are many resources you can find online that you can use to drive free traffic to your website. Most of these resources offer affiliate programs and give you the opportunity to earn money from them but for now we are just going to focus on generating traffic from them. These advertising resources usually work on a credit system, which you earn credits that are exchanged for visitors to your website. Different advertising resources offer different ways for you to earn credits, either by visiting other member’s websites through clicking on text ads or from surfing. Some resources even allow you to advertise without having to visit anybody else’s websites, it is just completely free. I want to discuss some of these resources and the benefits they can bring in providing traffic to your website.
Free Advertising with Free Classifieds
Free classifieds are a great way of driving traffic to your website. You have the opportunity to write your own add copy and usually you can add text and pictures to your ads and you can also optimize these ads with the same keywords for your website. When you optimize your free classified ads search engines crawl it and see that a page with relevant content is linking to your website. This is a nice way to always build one-way links to your website and advertise your website at the same time.
Free Advertising with Free Traffic Exchanges
Free traffic exchanges are great utility to provide immediate traffic to your website. You join their network and add your websites to their traffic exchange and you surf other members websites for credits and then exchange those credits for visitors to your website. You can build a large amount of credits in no time and start generating traffic right away and believe me they click around and do things while they are on your website. Usually you can also advertise your banner ads and your text ads on their network and this is also a great way to generate traffic to your website. Now while members are surfing other member’s websites they also see your banner ads or your text ads. This can drive targeted traffic to your website because when a person clicks on a banner ad or text ad they only click on it based on their own interest so you are guaranteed to get targeted visitors to whatever you’re advertising.
Through these two methods of free advertising you can drive extremely large amounts of traffic to your website and it won’t cost you a dime. Sending free traffic to your website that is already monetized and set up to earn you money from all walks of life is a great way to add to your income earned from your website. This is truly utilizing the power of free internet advertising. Also the traffic you generate to your website through free advertising also counts towards your regular website visitors which will be displayed when those networks are selling your advertising space and the more visitors you have to your website is the more the space is valued and you can charge a higher price if your desire.
This is my blueprint to internet marketing success with free traffic as your best friend. You can really earn a living on the internet with these types of techniques and the best part is that it doesn’t have to stop here because you can just repeat this process with a new website and do it over and over until you achieve your desired income. I truly hope that I was able to help you understand how you can drive tons of free traffic to your website and earn an amazing residual income at the same time.
By: Alexander Day
About the Author:
Monetizing and Optimizing Your Website For Search Engines For Free
So you have a website with some content and you want to find out how you can make money from the little traffic you already have? Great, well I want to talk to you about getting more traffic and making more money from that traffic. There are two ways you can make money from your website; selling products and services or generating advertising revenue. When thinking about making money from your website you have a couple choices to make; if you are going to be selling products are you going to sell physical products or are you going to sell affiliate products and make a commission? If you are focusing on generating advertising revenue are you going to actually sell each space or are you going to publish pay-per-click ads and get paid for every click?
If you want to start making money today then I would suggest you do affiliate marketing when selling products on your website because you don’t have to worry about making the product, packaging the product and shipping the product, let somebody else worry about that so that you can focus on marketing the product. I personally think that there is a success model in utilizing affiliate marketing to sell products, publishing pay-per-click ads and selling advertising space to generate a passive residual income from your website. Securing how you plan to make money from your website and then optimizing it for the search engines is a great way to market your website. Where do people go when they are looking for information on the internet? People go to search engines to look for information and if your website is listed within the top ten for the relevant information that they are searching for then that is more than likely going to end up in free traffic to your website. It is and can be extremely profitable to optimize your website for the search engines. What I am about to talk about is my blueprint to taking advantage 100% free traffic to your website.
Utilizing Affiliate Marketing To Sell Products From Your Website
When choosing affiliates to sell products from your website it would make sense to stick to affiliates within your niche. Your niche is the main category your website would fall under and using affiliates that are relevant to that niche is an important factor in targeting your traffic to your affiliate products. So knowing what niche is important and this will also help you greatly when you optimize your website for search engines.
When you join affiliate programs they give you your own affiliate website and access to all their promotional tools you can use to promote this business. You can take their banners and their text ads and utilize them to get traffic to your affiliates. By placing your banner ads within your content so that it merely looks like an ad and you will generate clicks going through those banners to your affiliate pages. The affiliate program has already tried and tested these pages they are already set up with the best sales copy made to convert their visitors into sales. Because these affiliate programs have already done this then it is our job to market these affiliates to targeted visitors who would be looking to buy these products and services our affiliates are offering. When the visitors are targeted it means that they are already interested in information relative to the affiliates and it is safe to assume that once they are on your website and they are interested in the information on your website then they are targeted enough for our affiliates. Using this method correctly will drive lots of targeted traffic to your affiliates that way you can earn a lot of money in commissions when you make sales.
Generating Advertising Revenue From Your Website
You have a website and now you want to earn money from generating advertising revenue? It really isn’t that hard to do that, infact you can almost automate the entire process. First I am going to start by telling you about publishing pay-per-click ads on your website and then I will tell you how you can sell ad space aswell and even ahead of time. Google is one of the leaders in PPC ad publishing and PPC advertising with the use of their AdSense program and their Adwords program. Advertisers interested in advertising with Google’s Adwords program have the option of bidding on keywords and running ads on Google’s search engine or running ads for content, which is advertising within the Google AdSense progam. People like us are the ones with the website now who publish ads from Google’s Adsense and generate money from a percentage of what advertisers with Google are bidding for their keywords. Google isn’t the only company that does this; you also have Yahoo who has now started publishing ads and Bivertiser as well. When you publish these network ads and get clicks from them you can really earn a decent pay check every month from the clicks you generate if you place the ad strips within your content. This allows you to get paid for every click to your ads and you don’t have to worry about them buying anything or not, so this allows you to generate a sizeable revenue.
You can also sell advertising space on your website and you don’t even have to be responsible for actually selling each space. Many internet marketers don’t speak about this and it truly is a great way to generate revenue from your website. You can join networks such as AdBrite and Adster that will sell your ads for you and all you have to do is publish their ad strips and they will track your traffic to your website and the ad strips impressions and display this to their network of advertisers. Advertisers can choose to purchase this space at the price that you set and then your earnings are set directly to you when space is sold. You can even sell space ahead of time and collect cash in hand from today. Imagine advertisers fighting for space on your website at the price you set. This is an incredible way to earn money online. It is also a great utility because even before you have sold the space the networks usually run PPC ads until the space is sold so you can start off by earning money per click on these ads.
Search Engine Optimization Tactics
You already know the niche that your website is catering to so it is now time for you to focus on optimizing you website for the best keywords in that niche. You find out what the best keywords are by doing keyword research with some form of keyword tool. You can get access to keyword tools from many different places but I suggest using Google’s keyword tool. Google gives you information about their search engine’s findings and ever since July 2008 they have been giving detailed information about each keyword searched within their search engine by displaying their figures instead of an approximation. You want to find keywords that are high in demand, meaning that they have been searched for a lot every month on average and you also want to find keywords that are low in supply, meaning that the websites going for those keywords aren’t too competitive. When you find keywords like these they are extremely useful to building your awareness on the search engines. You want to take note of about 5 main category keywords and 25 sub-category keyword phrases. When you have those keywords at hand you are going to always use those keywords when writing content for your website and optimizing your website. There are two types of search engine optimization; one-site optimization and off-site optimization. When optimizing your website you need to know focus on both of them so that you ensure your website is optimized properly.
On-site optimization refers to optimizing everything that is actually on your website. You want to use some of your main keywords within your website’s titles and description. You want to utilize all your keywords, your main keywords and your sub-category keyword phrases within all your content, like articles, videos and posts. Search engines are going to know your website is relevant for the keywords you chose because those keywords are spread out throughout your content.
Off-site optimization pertains to everything that is done away from your website that goes towards optimizing your website. Off-site optimization refers to building link popularity. Link popularity is important because search engines like Google use your link popularity to define how relative your website is to your niche and which websites you are linked to within that niche. The more relative the website is that is linking to your website means the more power your website will have within that niche. There are two kinds of links you can have between websites; one-way links and two-way reciprocal links. One-way links are when you a website is linking to your website without you having to link back to theirs and two-way links are when both websites are linking to each other. It is said that one-way links are way more powerful to search engines so it is encouraged to try and get as many relative one-way links as possible.
Now that you have monetized your website and optimized it for the search engines your only challenge is to continue to add relevant content to your website filled with your keywords and keyword phrases. You will soon start to see tremendous amounts of free traffic coming into your website from the search engines. This free traffic will be coming in while you sleep, while you are at school and just as you go about your day people will be finding your website on the search engines for free. Now that you have finished monetizing and optimizing your website, its time to drive tons of traffic to your website through free internet advertising resources.
Drive Large Amounts Of Traffic To Your Website Through Free Internet Advertising
There are many resources you can find online that you can use to drive free traffic to your website. Most of these resources offer affiliate programs and give you the opportunity to earn money from them but for now we are just going to focus on generating traffic from them. These advertising resources usually work on a credit system, which you earn credits that are exchanged for visitors to your website. Different advertising resources offer different ways for you to earn credits, either by visiting other member’s websites through clicking on text ads or from surfing. Some resources even allow you to advertise without having to visit anybody else’s websites, it is just completely free. I want to discuss some of these resources and the benefits they can bring in providing traffic to your website.
Free Advertising with Free Classifieds
Free classifieds are a great way of driving traffic to your website. You have the opportunity to write your own add copy and usually you can add text and pictures to your ads and you can also optimize these ads with the same keywords for your website. When you optimize your free classified ads search engines crawl it and see that a page with relevant content is linking to your website. This is a nice way to always build one-way links to your website and advertise your website at the same time.
Free Advertising with Free Traffic Exchanges
Free traffic exchanges are great utility to provide immediate traffic to your website. You join their network and add your websites to their traffic exchange and you surf other members websites for credits and then exchange those credits for visitors to your website. You can build a large amount of credits in no time and start generating traffic right away and believe me they click around and do things while they are on your website. Usually you can also advertise your banner ads and your text ads on their network and this is also a great way to generate traffic to your website. Now while members are surfing other member’s websites they also see your banner ads or your text ads. This can drive targeted traffic to your website because when a person clicks on a banner ad or text ad they only click on it based on their own interest so you are guaranteed to get targeted visitors to whatever you’re advertising.
Through these two methods of free advertising you can drive extremely large amounts of traffic to your website and it won’t cost you a dime. Sending free traffic to your website that is already monetized and set up to earn you money from all walks of life is a great way to add to your income earned from your website. This is truly utilizing the power of free internet advertising. Also the traffic you generate to your website through free advertising also counts towards your regular website visitors which will be displayed when those networks are selling your advertising space and the more visitors you have to your website is the more the space is valued and you can charge a higher price if your desire.
This is my blueprint to internet marketing success with free traffic as your best friend. You can really earn a living on the internet with these types of techniques and the best part is that it doesn’t have to stop here because you can just repeat this process with a new website and do it over and over until you achieve your desired income. I truly hope that I was able to help you understand how you can drive tons of free traffic to your website and earn an amazing residual income at the same time.
By: Alexander Day
About the Author:
Alexander Day, I help people market their business online for LITTLE or NO out-of-pocket CASH. Learn more about Free Internet Advertising with Alexander Day. Find out how you can create your own wealth online today.