Advertising Strategy – Social Media Options
The digital world is growing. The old newspaper is becoming part of the senior culture and many of today’s younger folks aren’t even relying on these means anymore. It’s all about seeing things in their digital form, and this includes reading the news, books, and so many more things that used to occur in the form of traditional paper literature. Where are the young people and where are they spending their time? They are on MySpacem Twitter and Facebook. Advertisers are finally starting follow them. This is the future market.
With this tend continuing, you can gain some great benefits from informing yourself about this new way to advertise.
Money is the first topic to educate your self on. Understand that Face book advertising can be a low cost means of reaching a lot of people. Setting up a fan club, does not cost you anything.
If you are in the market to buy advertising space face book offer you the opportunity to pay only for those “clicks” that land people at your advertising page. This way all you pay is for the people who actually read your advertisement. Unlike the newspaper where most advertising in never even considered.
If you are just trying to get a free place these social networking sites can provide it. If you wish to do more at a low cost these site offer some great opportunities.
Another point of which you should be aware is you can target your advertisements. Most social sites will let you pin point based on likes and dislikes, age relationship status and much more.
In this the site have done the hard work for you. When a person signs up they input all the data. So all you really have to do is to know the type of people that like to uses your produce. This is easy because you already know who your best customers are. In just a few minutes you can be directing your message to just those people. If you don’t know a little market research will be richly rewarded.
The last thing to remember is that your space is not limited to print you can use pictures and videos. The opportunities are really only limited to your imagination. If you can do something that is great. You may find that the whole network will buzz with it. This means that a lot of people will be advertising friend to friend for you with out you doing anything.
By: Alex Ryan
About the Author:
Famous Advertising Storyboards
Throughout the decades, certain advertising campaigns have really hit their target. These clever composites of text, images, and action have become a part of our culture – they’ve inspired the imagination and lived on in our memories and hearts. Often, these singular ads started out as storyboards…
In the early days of animation, vintage ads like “In My Merry Oldsmobile” captured the spirit of the times. This Max Fleischer cartoon is considered one of the best examples of an animated ad. In order to storyboard this classic, Fleischer would have needed to create storyboards on paper – frame by frame.
Today, technology has moved forward, and storyboards can be created digitally. By mapping out the action on a computer screen, the need for a live artist is eliminated. In fact, today’s hot new programs offer a pre-loaded “cast” of characters. Users can even modify their character’s expression with just a click of a computer mouse!
Obviously, a digital storyboarding program can be a great pre visualization tool for today’s budding directors. Whether you’re interested in making your mark in advertising, or creating a film, cartoon, or business presentation, you will benefit from all the tools movie pre visualization software can offer. From instant backgrounds, to special effects, to dialogue, music and sound…it’s all there to be experimented with. Refining and streamlining your script and your artistic vision is now easier than ever before!
Previz comes alive as you mimic the greatest storyboards in advertising…right from your Mac or PC! Storyboard software takes you through the process, from the first frame, to the final fade…if you’re still mulling over close-ups, long and short camera angles, and locations, you can use digital storyboard software to test out different scenarios. Tightening up your script is also a simple matter when you can preview your work and see how things are panning out.
The greatest advertising storyboards utilize humor or poignant emotions to evoke a response from viewers. They push the envelope…finding new ways of selling products and services. If you think you’ve got what it takes to create a legendary ad campaign of your own, use movie pre visualization software to make it happen. By organizing your images, text, and sound, you can get your pre-production on point! It’s easy with intuitive, simple-to-use software programs that guide you through the whole process.
You might have worried about the drama, effort, and expense of outsourcing expensive original drawings from live artists – for many budding directors, this part of the storyboard and pre visualization process can cause a lot of headaches. Using pre-loaded characters or importing images from software you’re already familiar with takes all that hassle out of the equations. The cost of storyboard software becomes very reasonable when you factor in all the money (and aggravation) you’ll save working with artists and waiting for the drawings you need.
Getting started with digital storyboard programs can be as easy as searching for online demos and seeing what’s out there. From quick, easy programs, to more detailed, layered software with all the bells and whistles… there will be something that suits your specific needs and budget. Make your script “pop” with programs that are designed to produce results that stand up against the most famous advertising storyboards around.
By: Joy Davenport
About the Author:
Five Steps to Better Advertising
Ask anyone and he or she will tell you that most of the advertising they see or hear is bad. Or you’ll be told “oh, I don’t pay any attention to advertising.” That’s correct. Sadly, however, when most independent business owners get ready to advertise, they think they can do it just fine all by themselves. They’re wrong. (Remember the first sentence.)
Advertising should be left to professionals. When you become ill, you go to a doctor, not a hairdresser. But if you insist on doing your own advertising, here are five steps that will make it better.
1. Know Yourself & Know Your Audience.
When I take on a new client, I spend a great deal of time profiling the client and the offering and those likely to be interested in buying what the client offers. This helps me to write ads that will appeal to the audience and it helps me to place ads where that audience is most likely to see or hear them. Don’t get caught saying, “everyone can use what I sell.” If you do, you’ll get caught trying to reach everyone, ineffectively, and no one effectively.
2. Don’t Settle for a Commercial.
I don’t present an ad to a client; I present a campaign. If you think in terms of one ad, the next will never tie to the first. This means you get no reinforcement of your concept with repeated ads because each starts all over again on its own. Before you run the first ad, whether broadcast or print, you should know how the next several ads are going to work with that first one.
3. List Your Copy Points.
Before you run the first ad, you should have a list of all the points you would like to include during the course of your advertising campaign. One or two might want to be in every ad, and every one will want to appear in at least one ad during your campaign, whether your campaign is defined as two months long or five years. You’ll also find when you list them that points will go together naturally with others and should be in the same ads. For example, you won’t separate “overnight delivery” and “free delivery.” You would have an ad that says, “we have free overnight delivery.”
4. Don’t Do Too Much with One Ad.
Probably one of the most common errors in advertising is trying to squeeze too much stuff into too small a space. If you try to tell a potential customer about all forty things you have on sale at your hardware store, none of them will be retained for longer than a moment. If, however, you tell them you have many things on sale in very department and they are clearly marked with bright orange sale tags, you will spark some interest. When the person enters your store and sees the orange, they’ll know exactly what it indicates.
5. Know the Audience.
Many advertisers don’t take the time to understand the audience of a particular print or broadcast outlet where they place their ads. For instance, every radio station will claim to be the best at something “most listened to station in the market” or “we have the listeners with the most disposable income.” The only important question is whether the station reaches the listeners your business needs to reach. If, for example, you sell western clothing, you won’t do your business any good advertising on a hard rock station. It doesn’t matter that this is the most listened to station, that 50,000 people hear every commercial on the station, these listeners are not going to visit your store.
I could easily list another two dozen things here that would make your advertising better and make it produce betters results for your business. I’ll list only one more. Get help from an advertising professional. When you need stitches, will you put them in yourself or seek the help of a professional? As you have a financial counselor to help with your investments, you should seek an adviser to help you to invest your advertising dollars in a manner that will maximize your return. Advertising is expensive and costs aren’t going down. Get professional help with your advertising investment.
By: Jim Gallant
About the Author:
Reaching The World Through Media Advertising
Media advertising is a multi million pound business and incorporates some of the highest paid executives in the salaried world.
It is always specifically targeted towards a particular audience with clever tricks to entice people to buy every product on the market. In fact, without media advertising, many products fall by the way side and are discontinued.
Most media vehicles make the bulk of their money through advertising and the success of a whole company can ride very heavily on this. You can be sure the most stressed individual in a company will be within the advertising personnel.
Without a doubt these days, TV is the biggest medium for advertising. Reaching into virtually every home in the world on a 24 hour basis, campaigns are run by various companies to sell their products and services.
Christmas time is the biggest seller and advertisers know full well the pressure that children put on their parents to have the latest toy or the latest electronic gadget. The parents that can afford all these things will often buy out of the guilt they feel for going out to work and parents in some communities feel pressure from each other to make sure their child has all the latest gizmos.
To this end, from September through to the end of December, TV advertising is aimed at children. It is also a very predictable form of media advertising. Straight after Christmas comes the adverts for the January sales, closely followed by holiday advertising.
At the same time, we are bombarded with advertisements for diet clubs and beauty products to help us recover from the festive season. However, TV as an advertising medium can also be very effective at reaching the widest audience for educational purposes and has often been used for health campaigns.
Magazines have a specific audience to target as they know the type of people that purchase their magazine. In fact, the last three pages of many women’s magazines are devoted to cosmetic surgery advertising.
Women’s magazines will be crammed with adverts for beauty products, plastic surgery and dietary supplements. It involves anything to make us look more youthful and more beautiful, depicted by beautiful women with huge eyes, eyelashes that should really require scaffolding for health and safety reasons and the flawless skin of a baby.
Men’s magazines are similar in that they appeal to the ego with promises of a better body, usually symbolised with a toned man sporting orange skin waxed to within an inch of his life. However, the man’s magazine will often have more lifestyle advertising, offering sports events and sports toys and gadgets for all his spare time.
Even children’s comics will contain a certain, though limited, amount of advertising.
Radio is another avenue for media advertising though not as widely used. People listening to radio will be interested in some of the advertising but attention span is usually short and too much advertising will cause a listener to change channels rather than buy the advertised product.
National newspapers devote approximately a third of their daily newspaper to advertising and can be quiet useful if you are looking for something specific. Each day will usually be targeted towards a specific type of advertising, whether it be financial, holidays, recruitment or classifieds.
Local newspapers, as well as local radio, are good mediums for advertising local events and companies. This is a relatively cheap way of advertising and reaching potential customers in your immediate area.
If you are looking for something in particular then specific publications are a good way to find the product or service you need, for example, gay and lesbian publications are a good place to look for recruitment because you can be sure of being placed with an employer who is not biased in any way.
In general, media advertising is to draw your attention to the products and services available. It also a way of convincing you that you need something when you don’t. It is an easy way of playing to people’s egos and convincing them that if they just bought this product they could look better, have a better lifestyle, be richer, be more popular etc etc.
Always make an informed decision of your own and do not be swayed by advertising techniques.
By: Catherine Harvey
About the Author:
The Worst Advertising
It never fails, every time I hit the highway I see a billboard that boldly states…
“Does advertising work? It just did!”
I bet you’ve seen a similar billboard on your daily commute – proudly displaying it’s pointless message in a horrible combination of fonts and colors. It is designed to serve one purpose and that purpose is simply to get everyone’s attention. This, my friend, is advertising at it’s worst. Why would I suggest that getting attention is bad advertising? Because it congratulates itself on having produced a result, but the result was nothing more than me reading the message. The advertising was in no way relevant to me as a consumer. Getting my attention achieved nothing. The simple fact is that the billboard company would be doing itself a huge favor if they would simply state, “Your message here.” with their phone number prominently displayed. This would have addressed a potential prospect’s need while providing a call-to-action. Their message does neither.
Just Be Relevant
You can impress your audience with a bold, cutting edge style. You can even wow your audience with a really creative concept. Your ad could show off every incredible feature your product offers and you can have the lowest price in town. But, if your message is not relevant to your target audience, no amount of persuasion is going make it sell.
The first thing you must do is make sure you are talking to the right audience. The second things is to make sure you show them how your product is going to meet their needs or fulfill their desires. For example, help them make or save more money, save them time, allow them to avoid doing stuff they don’t like, help them feel better about themselves. Whatever the case may be, make sure your message is relevant – and your product lives up to your pitch – and you’ll be on your way to producing the best advertising ever!
By: Howard Theriot
About the Author: