Advertising Extreme

If you have ever advertised and marketed online, you have noticed that every click through is not worth the price paid for it. Many individual web visitors often only stay on your web property 2 to 5 seconds and it is very difficult to inform potential buyers of the attributes of your products in that small window of time. In the past companies have sought to over come this problem by purchasing larger numbers of ads and playing the numbers game. This intense jockeying for advertisement position has resulted in higher ad prices due to supply and demand and the subsequent raising of the barrier to quality advertising for small business owners.

A new advertising venue, cheap-online-advertising dot com , is tearing down the advertising barrier for small business.

You have to grow your small business the same way the big boys of today did it, advertising, advertising, advertising. Most small business people are unaware of the elevated cost of advertising in high traffic areas.

Businesses that advertise on high traffic websites are prepared to pay a premium for that advertising space. This locks out the little man. So it is common for entrepreneurs to dream big but remain small.

You can plan to take your respective market by storm, but to actually do it requires some form of advertising. Sure, small business owners can advertise on the same websites as big business but it is a grim reality that the more money you have the better you can acquire premium advertising spots. While big business claims the premier spots, smaller businesses settle for lesser performing ad placements. This makes for a disheartening reality check as small business owners realize that big money accounts get the prestige and carefully sought after notoriety. Even with pay per click, search engine marketing, the small business persons quickly discovers that major keywords are beyond their reach, simply because big business has bid more for the word than they can afford. If they advertise on a particular high traffic word their ad will appear several pages beyond the depth most searchers are willing to dig. You see, when searchers use search engines they typically look for their interests on result pages 1 – 5 maybe 1-7, If they don’t find what they are looking for, they usually try a different keyword search to locate what they are looking for. If your ad is on page 8 or 25 for that matter, your ad is basically useless. That is why conventional advertising does not work very well for small business.

So, small business owners carefully plan on the business being a success and set out to make it happen. Only to slowly understand the bleak reality that most are daunted by the formidable question of “how do I advertise my small business?” Cheap-online-advertising dot com has solved that question.

The “how to advertise” hurdle is one that has frustrated many would-be CEOs. Your product won’t sell if no one knows about it and its features.

Compounding the small business’ problem is the fact that most advertising venues are currently being bombarded by, much larger, more financially equipped companies. This fact has caused advertising costs to remain high and out of reach of the small business owner due to the laws of “supply and demand”. If no one wanted the advertising spot, one could have that spot for mere pennies but since there are so many wanting advertising spots, the price goes for as much as the owner thinks he/she can get for it.

We know that the ability to gain large scale advertising can make a product successful but the cost of gaining that large amount of exposure can be enormous. A new advertising website TypoBounty dot com is breaking down the barriers to small business advertising.

TypoBounty allows small businesses to offer bounties or small cash rewards for any errors that can be found on their website. Searchers come to the website looking for errors, reading the entire website. The visitor catches the full impact of your sells pitch and helps improve your sells pitch. This greatly increases the potential that they will purchase your product. Small businesses gain a visitor that is very attentive to the offer, and will read more of your offer. After all of your website’s errors are found and eliminated, the small business still receives massive amounts of traffic from visitors looking for errors.

If errors are found, owners pay the visitor a nominal fee for reporting it. In return the owner gains massive amounts of traffic, increasing the number of people that know about the business’s products and the perfection of their websites content and offer. With TypoBounty, the advertising is cheap, plentiful, expandable and helpful in making the small businesses grow.

{John Michaels says, “TypoBounty is a unique advertising venue for small business because no ad is pushed aside by big money accounts. Since visitors come looking for ads they aren’t deterred, irrespective of how deep in the site an ad exists

“I was a little discouraged at first.” Says David Anderson, “ I just couldn’t find a way to break through the advertising glass ceiling. But since error marketing began, that ceiling has been blown apart. People dig TypoBopunty with such commitment your ad will be seen. Of course, it is best to be on top but even the bottom ads are visited regularly as many look to find errors. They can’t find it without getting the full impact of what you have to sell.” Visitors to TypoBounty visitors dig deep into the site for opportunities to earn money for finding errors. So it matters very little where an ad appears, it gets massive amounts of traffic. Visitors to the small business’s websites bring with them bulging online money accounts with disposable cash and stay longer. With the easy come easy go attitude about the money they have earned, TypoBounty users spend money with relative ease. In a small business, every dollar matters. So, investing large amounts of money in advertising techniques that only result in 2 second visits to one’s website is very counter productive. TypoBounty business model makes every visit count. Visitors actually learn about the business’s products and services increasing the advertising website’s stickiness. Visitors don’t just click over and click back. They stay on the advertising websites longer and learn much more about the product, website or information being presented. With more people knowing substantially more about a product and its benefits comes the increase likelihood of a purchase, referrals and residual word of mouth advertising. For instance, if a person is not in the market for a cell phone but he/she spends 5 –10 minutes reading about what makes a particular cell phone so great, that person is more likely to tell others about such the great cell phone he/she has found or even replace his/her current cell phone with this better one. This is big time advertising for a fraction of the cost.

By: John Reed

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Just because there are masses of new and almost fashionable advertising formats out there, it doesn’t mean that all of them will work in the type of industry you are in, or meet your requirements as a buyer or seller. We take a look at some of the options in the ever changing world of advertising.

Even though there are many modern advertising methods to choose from these days, it doesn’t automatically mean that the most up to date and technologically driven formats are the best and most cost effective to use.

There is no doubt that advertising is all around us and our acts and behaviour can sometimes be influenced by advertising on the TV, radio, traditional media formats and the internet.

Of course, they push our buttons in many different ways and the human mind can react to different designs and messages in a very focused, direct or an almost subliminal fashion. It is this diversity that makes advertising so exciting.

Some of the most modern advertising methods involve technology and it seems the next big response generator will be the format that has a certain WOW factor attached to it.

The three big players leading the way are in the areas of outdoor, mobile communications and the internet.

If you take a trip outdoors, you’ll see that a lot has changed since the introduction of standard billboards on the side of the road, motorway or highway.

It is now more about positioning and impact than ever before and if you can add a highly desirable and interactive value to this, it becomes an accepted and targeted proposition for advertisers and consumers respectively.

One of the striking new formats to emerge in this area is in underground and subway stations. This digital screen format allows advertisers to show short, high quality video ads to commuters on a high definition moving canvas. What is also very exciting is the fact that advertisers can target consumers by changing campaign messages to match things like in-store promotions and other special announcements at the touch of a button. This now becomes a very powerful promotional tool for the advertiser and one that is difficult to avoid for consumers.

Not only are these ads situated on the platforms facing the passengers, but they are also located on the entire length of the adjoining wall on moving escalators. They are making an appearance in locations all over the world and can be a highly effective tool in attracting a busy, affluent, reactive and highly social audience.

With mobile communications, the concept is simple, but the impact has already been huge.

A lot of major players in the marketing and advertising game are convinced that mobile phone advertising will be the next big thing and as phones get even better online browsers, more and more people will be using them to buy, sell, communicate and generally spend enough time online to receive targeted offers from regional and national advertisers. The fact is that mobile communications equipped with GPS technology will allow advertisers to focus in on their specific targets by sending offers and messages to consumers within a very short distance of their establishment. New technology certainly plays a big hand in the main development issues here and although there are certainly opt-in rules in place, it won’t be long before the ads will become part of the functionality and overall user experience.

Finally, we take a brief look at how web advertising has evolved and what we can now expect as we move into a more sophisticated and interactive marketplace.

Although the days of traditional banner advertising bringing in massive reponses seems to have gone, the standard size formats for leaderboard and skyscraper banner ads still seem to play a role in developing brand and producing a decent number of click throughs.

What seems odd is that we now refer to older online style adverts as branding or awareness ads, much in the same way as we term larger ads in magazines as corporate style advertisements.

The truth is that no ad format is producing the high click through rates we used to see when it all started in the mid to late 1990′s. Back then it was a new and exciting concept and people were clicking on ads and exploring the internet at much higher ‘per page to per user’ levels than we are currently seeing.

It is now more about getting the targeting right on specific pages and sections rather than seeing general page impression rates on run of the mill pages. Now that more people are advertising online, they have to justify their spend by constantly providing evidence that it is not only good value but also providing a good return on investment. Most online advertising (and their providers) should now offer some form of tracking and if they can’t provide buyers with stats, it is a sure sign that they are hiding something.

One of potential big players in this online marketplace is video. This format can not just capture our attention quickly, but it can also communicate messages in a way that we can understand and relate to. Although we are used to seeing graphics and animation, it is real-life footage of situations that we can relate to that will really hit the spot.

Video does this so well and with the introduction of Google video via You tube, it is now possible to closely match the video with the content of the pages we are looking at. This is just a developing strategy of a hugely successful contextual text and image ad set up that is now part of the largest ad coverage in the world.

There is no doubt that online advertising is evolving as our appetite for quick and interesting content becomes more of an issue and a main requirement. Watch this space for the next big update.



By: Andrew Long

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Making use of the free online advertising services is a better way of advertising for your online business, as most of the free online advertising websites or classified sites, give you the strength to enable your marketing through various techniques. More over it is a no cost, no maintenance activity which sets you free of any responsibility post advertising.

 

In comparison to the paid advertising techniques, the free advertising are hundred times much better and beneficial, they are the perfect way of advertising a product or your services to the millions of people who visit these free sites looking for their kind of products. By introducing your business to free online advertising services, you are actually opening a large window for your website, due to which the probability of your website and its products being visible becomes much higher than what it is other wise.

Some of the free online advertising techniques are classified ads, and advertising mesures that are done through social media marketing. Activities like blogging, forum postings, community interaction, video activities and even email marketing to a certain extent are considered to be free online advertising methods that promotes your business.

On the other hand paid advertising services have a huge risk factor surrounding them. Apart from being a costly method of advertising your products online, the paid service are also doubtful. Many a times there are situations when, the paid advertising accounts show effective generation of leads, but the output is not always beneficial. The risk in paid advertising is quite high that is the reason why people now a days are becoming more aware of the free online advertising techniques.

Moreover, free advertising is the best way of getting your product and service know to millions of people in an instance. Many websites, today have opted for free online advertising services. This has taken a rise especially after the emergence of web 2.0 which has opened a hosts of new advertising techniques for users.

Hence, we can conclude that today, if a business really desires to make it to the top in the web, he can not just depend on the paid advertising techniques like banner ads, pay per clicks, and other paide advertising services. He must use free online advertising services too to optimize his advertising process.

By: Deepak Kamboj

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THE PROGRAM CREATOR! Create Software in Minutes with NO PROGRAMMING EXPERIENCE

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By: Wirat Muenpan

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Any businesses survival is dependent on two key factors A. The product or services being offered and B. A healthy supply of interested customers wanting that product or service. Advertising is the only way to bridge that gap between your business and your potential customers.

Some will say that they never advertise all their custom arrives via recommendation or word of mouth, but isn’t word of mouth just another way of describing free advertising! When we think about advertising many images are conjured in our minds, the most obvious being television we are bombarded with these images every 10 – 15 minutes.

Many small business owners see advertising as an unnecessary expense one they can ill afford, advertising is something that large companies do because their budget can sustain advertising campaigns we cannot. But the funny thing is when these same small business owners start to have problems and business starts to slow down what’s the first thing they do you guessed it advertise!

What they fail to realise is the unmitigated truth surrounding advertising,(sometimes all to late) that advertising is without question the single most powerful medium there is period!

Think about it everything we do is at some level linked with advertising. In fact our whole capitalist society and economic structure is dependent upon advertising without which, the system would collapse. So you see to dismiss advertising as a luxury or a unnecessary expense is complete madness and any business owner that does should be certified.

Before entering into advertising it is crucial that you actually have a fundamental appreciation of what advertising is, unfortunately most don’t. They use it in the wrong way, do not get any results and then decide it is not worth the expense. Most businesses, (and you too may be guilty of this) place an ad in a newspaper or yellow pages explaining about their product or service giving contact details on how customers can reach them,and then they wait for the orders.

when they are not forthcoming a decision is made either to forget about advertising altogether or leave the ad in place for a while on the off chance that somebody interested in their business will see it, and anyway its good publicity at least the company name is out there. This is not the way to advertise this is a way to loose money.

Advertising is a science and to fully understand the principals of this science you must examine the origins of advertising. It is crucial for anyone contemplating using advertising that they understand the foundations, you have heard the saying “in order to know where your going you need to know where you come from” well in respects of advertising this statement rings true.

The fore fathers of modern day advertisers originated in America at the beginning of the 20th century, these giants designed and sculpted the landscape of advertising to reflect an image of ultimate professionalism and innovation. And the greatest exponent of this art, and widely acknowledged as the father of modern advertising was Claude C. Hopkins.

His methods, strategies and techniques laid the foundations for advertising to be seen to be profitable. His revolutionary idea on research had never been witnessed, ideas on testing were all new concepts at the beginning of the last century.

Therefore if you which to really grasp the true power of advertising and what it can do for your business look back so you can see forwards.

By: Paul Marshall

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