Advertising Extreme

How to Advertise Your way to Success?

By: John Arrington

Dear Friend:

I’ve read about all kinds of ways to advertise. And they all are promising. But, the truth is, There is only one way to advertise Successfully… So, what are the best ways to advertise?

Remember the one who advertises the most, makes the most money.

Think of advertising like going fishing:

1. You need good equipment (website, products to sell)

2. The best bait (ads, sales letter, advertising)

3. Know where the fish are biting (target the right prospects, every where)

4. Patience (relax and wait for a bite. Then reel them in)

The ABC’s of successful advertising:

A. Advertise

B. Business

C. Continuously

Advertising is the very heart beat of your business. No matter what business you’re in, doctor, lawyer, babysitter, painter, internet entrepreneur, etc. Why are some businesses so successful? Is it their products? Maybe, but I don’t think so. The main reason is not their products, it’s their advertising.

I’m here to tell you. Advertising is the key to your success. Stop or slow down on your advertising and your business will soon die. I guarantee!

You have to be dedicated to advertising 90% of the time and the other 10% should be used to find other products to sell, or creating better ads or sales letters.

Have you ever stop to think about all the advertising around you every single day?

Pick up anything around you right now, and you will see the brand name or logo of the company on it.. Any thing from remote controls, magazines, toys, ink pens, pencils, clocks, etc. Hey, what about your vehicle you drive, see the advertisement, Chevrolet, Ford, Toyota, etc. Tires have Goodyear, Firestone, and so on. Coffee, tea, bread, milk, bottled water, etc.

What about driving down the highway? Billboards, store fronts, semi trucks (company name on side of them.) Ups, FedEx, Cex, Pam, J. B. Hunt, etc.. What about tv, radio, the internet… Lets face it advertising is powerful and the way to your success.

Now, I’m going to knock you for a loop.. Did any of these advertisement have a single prospect in mind? No, they flashed their message before everyone..Why, because like fishing you just don’t know which fish are hungry and which ones will bite at any given moment… So you always have to be prepared for a bite from the strangest places…

Which leads us to the reason I wrote this article.

What are the best places to advertise? Everywhere online, offline. Make up some flyers, index cards, business cards. And place them at laundry matts, bulletin boards at the super market. In magazines while you wait at the doctors office, dentist office. Be creative.

Should you use free or paid advertising? Use both at all times. When you can’t afford to pay for any more ad postings, start placing free ads.

Hey, did you ever think about exit signs along the highway. Those signs are a sort of advertising. They are advertising the most popular exit. Which one is the most popular exit you ask? It’s the one your looking for to get off the highway.

Now, I know this may sound off the wall, but I don’t think so. Even nature itself advertises. Yes, it’s true. Say you are driving down a road and see a beautiful sunset.. And you say I would like to have a picture of a sunset hanging on my wall… What about pets nature gave us. Say you see a certain breed of cat, and you say I want a cat just like that one. What about dogs, You see a collie and you say man I would love to have a collie.. What about trees, You see a beautiful pecan tree and you go and buy one and have it planted in your back yard.. See what I’m trying to say here, advertising is every where.. You can’t escape it.. If you tried you would only run into another one. So, you also should be advertising every where you can.

Hey, check your cell phone. What brand is it? You might be that companies sales person and not even know it. How? By word of mouth. Say someone says to you, Wow, I really like the look of your phone, it looks cool. What kind is it, and you tell them. And now that person goes out and buys a phone just like yours. See what happened. You advertised that companies brand of phone by word of mouth.. And that company just got free advertising…

See how important advertising is. It’s like a river flowing free.. Until someone builds a dam and stops its flow.. How can we stop our cash flowing in, from our business? By stop advertising (we just built a dam.) And our river will dry up…(cash flow.) I can say from experience. If you follow this advise I’m offering you here, you will in time become successful.. Just wait and see. Don’t be a quieter, be a doer.. Stay focused and advertise everywhere…

Now here is another example: Say you are going on a trip to see someone Or vacation. Make sure you take some flyers, index cards, and business cards along with you..

Leave them in all kinds of places. Leave one on the table at a restaurant with the tip… How about placing business cards in the envelopes when you pay your bills.

Don’t just place 100 ads and say your done. You are never done placing ads. This is the life line of your business, your success depends upon it.

My moto is: The one who advertises the most, makes the most money.

When I can’t sleep. I get up and start placing ads. I look at it this way. If I get up only to watch TV, I’m spending money. But if I place ads I’m making money. I guess you can tell I’m so focused on advertising I even carry a small recorder with me at all times. This way if I think of a new title for a sales letter or ad. I just record it and come back to it later and write the ad. This works great for those with busy schedules. You have to be an aggressive advertiser to become successful at your business.

Tip for today: Start searching the web for new places to advertise. New ones pop up every day.

I even give my customers a free gift for just letting me know where they seen my ad…

Copyrighted 2006 & Beyond John Arrington. Reprint rights granted to all so long as this article and by-line are reprinted intact and all links made live.



By: John Arrington

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Brand over 300 Software Titles with your information

Advertising on the Internet

Any business requires promotion in order to flourish. This is evident from the fact that businesses depend a lot on advertising to reach the desired audience. With all the conventional media backing you, if you still feel that you are missing out the desired audience then it is the ripe time for you to consider website or Internet advertising. Internet advertising has been very useful in generating traffic to websites and in turn help them do more business. When the correct banners and advertisements of your product or service are placed on many websites on the internet, there are chances that many people go through those websites and visit your website. The basics of Internet advertising is all about creating a traffic flow towards your website. Proper efforts made towards Internet advertising will definitely help you in generating traffic towards your website.

One major advantage with Internet advertising is that it is much cheaper if compared to the conventional methods of advertising. With the growing popularity and usage of Internet, the significance of advertising on websites remains unchallenged. With the power and reach of Internet, you will have a huge target market out there that you can use by using Internet advertising techniques. If dealing with online business, advertising online becomes really important and is also very effective. You can use a combination of online advertising methods to get the desired result. For instance, you can place all your online advertisements in a website that has the maximum visitors a day. This is crucial because more visitors will ensure that you get good numbers of visitors to your website and business through the online advertising program.

To start with advertising on the Internet, you can create an advertisement that is attractive and interesting and delivers your message clearly. Make it attractive, as the chances of people clicking are more. The best designs are the ones that use fewer words and fewer images but are simple and thus more effective. The most common form is the banner ads for online advertising. PPC ads can also be another method of profitable advertising online. You have to use the space of the PPC ads effectively to get the maximum result. Use keywords in the ad and make the title and ads attractive. Email marketing can be another effective online advertising method. In case of email marketing, always create the email advertisement with care not to get it labeled as Spam. You can publish a newsletter, to make online advertising for you. If you want to use a newsletter, make it interesting with good content. Send repeatedly after a fixed time with new contents. You can use blog and RSS feed, forums for online advertising. In all of them you have to provide something interesting to the readers to make it effective.

With the increase in the use of internet all around the globe, the internet has become the most important medium of not only trade and commerce but also of advertising and promotions. Online advertising has changed the world of advertising for ever and it would be better for you to make the most from it.



By: Dhiraj Bandurkar

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Create Professional Software in Minutes!

 

Advertising is the best tool to promote a good or service. People get attracted towards certain advertisements that provoke them to go for a particular brand. With the boost in the online industry, online advertising has also shown a tremendous growth. People are Internet savvy nowadays and spend maximum time in searching information through web. Time spent by a user on Internet gave an idea to the advertisers to come up with the concept of online banner advertising. This kind of online advertising makes use of banner ads to promote a specific brand. While going through a webpage or website visitors come across a number of banner advertisements and often click them to know about the product or service.

Now it is seen that banner advertising is performing extremely well, as it is really effective in attracting more number of visitors. The basic concept of banner advertising is to place the online advertisement at the correct place on a website or internal pages and also to place the ad on the most apt website. Once these two concepts are kept in mind then banner advertising will surely be a success. A successful example of banner advertising could be, if you are into online tourism business then the best place for you to place your advertisement would be any website giving information about tourist spots, honeymoon spots etc. This will help your advertisement to gain more targeted audience. A person going through the information about any place will surely go through your ad to know about your offers.

Several banner advertising companies are also working these days to provide the best online advertising facilities to its clients. These professional organizations make sure that they make this form of advertising the most interactive tool of communication. Banner advertising companies look into the banner advertising from every aspect. Images, content,creativity, size of the banner ad, placement of the ad etc are some of the things that a banner advertising company looks into.

 

So those who are planning to place a banner advertisement on web must go for a banner advertising compnay to make sure that their online ad performs well!

 



By: Deepak Kamboj

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THE PROGRAM CREATOR! Create Software in Minutes with NO PROGRAMMING EXPERIENCE

Cost Per Thousand, or CPM, advertising is a type of online advertising that bases charges on how many thousands of times an advertisement is shown on a Web site. The “M” in “CPM” stands for “mille,” the Latin word for “thousand.” Cost Per Thousand advertising is the most widely used online advertising costing method, and Google’s AdWords is the most popular choice for CPM advertising.

The main advantage of using CPM advertising is that you are able to choose the Web sites that will display your advertisements. You can target a specific demographic group by selecting certain Web sites and also determine how much exposure you want your product or service to have. This helps eliminate advertising charges for Internet users who are not genuinely interested in your product or service. Besides selecting great Web sites for your advertisements, you can also choose specific Web sites that you do not want to use to display your advertisements. All this results in a more focused advertising campaign and can lead to increased sales for your business.

You begin your CPM advertising by placing a maximum CPM bid. This is how you indicate the maximum amount you are willing to pay for every thousand advertisement displays, or impressions. Your maximum CPM bid covers times your advertisement is shown, whether or not the user clicks on the ad or not. Remember that Cost Per Thousand advertising is very popular, and the bids for using this advertising method will be competitive.

Cost Per Thousand advertising is a placement-targeted advertising tool, which means you are in charge of determining where your advertisement will be placed. To use Google AdWords for CPM advertising, your selected Web sites must be part of the Google Content Network. Google Adwords will supply you with a Placement Tool to help you find Web sites that will promote your business effectively.

By using the Google Placement Tool, you can choose your advertising Web sites by entering the site’s specific website address. The Placement Tool can give you a list of Web sites to choose from if you enter a description of the advertisement topic. You can also browse through the Placement Tool’s diverse list of categories and subcategories to find appropriate Web sites to place your advertisement.

Another option is to choose the specific demographic group your advertisement targets. The Placement Tool will provide you a list of sites that are visited frequently by people in that demographic group. Requesting Web sites by description, category, or demographic group will result in a list of up to 100 Web sites to choose from. Using Google AdWords’ Placement Tool is a simple way to direct your advertisements to your intended audience.

Google’s Cost Per Thousand advertisements can be either text-based or image-based. If you choose to have an image-based advertisement, the image can be animated. Text-based advertisements will expand or contract to fit the Web page location size. AdWords will also keep a daily log of your advertisement’s impressions, allowing you to keep track of how often your advertisement is displayed on a Web site.



By: Sameep Shah

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We have emphasized in this column the critical importance for the small business marketer to identify and communicate with a very specific audience of customers. This process is known as target marketing and your objective is to aim for the “bulls-eye” every time you spend money on marketing.

 Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at which you find and communicate with new sales prospects.

 Advertising in its traditional form is the use of paid promotion in newspapers, magazines, radio and television. These media are designed to communicate with a wide variety of people all at the same time. This sounds very attractive to a new business looking to influence a lot of people quickly. However, you must realize that many of those who receive messages through these media may not be good prospects to buy what you are selling. They may have little interest in your category of goods or services. They may not have a compelling need to buy any time soon. Or they may not understand the value you offer.

 As a result, of the 600,000 daily readers of the Chicago Tribune perhaps as few as 4,000-5,000 may be disposed to consider your product or service at the time you run your advertising. This seems like a very large number of prospects, but you should understand that they are very expensive to reach because the Chicago Tribune sets its advertising rates based on reaching more than 600,000 people each day. You will possibly connect with fewer than 1% of their readers on any given day but you pay for access to all of them.

 The other major challenge in using traditional advertising effectively is that it is hard to attract attention if you don’t repeat your message often. I would guess that there are more than 2,000 ads each day in the Chicago Tribune. What will cause the reader you want to stop and read your ad? Often it is their repeated reading of your ad that finally gets their attention.

 Repetition costs money. For example, a 2 1/2″ by 4″ ad in the Chicago Tribune costs almost $500 per insertion. This is not a large ad when compared with the ads run by Best Buy, Sears and Wal Mart. If you run you ad just twice per week for three months, you are looking at an investment in excess of $10,000!

 Another potential problem with running advertising is that people have become very suspicious of what advertising is trying to tell them. We have all heard radio or television ads for products whose performance seems too good to be true. And when we go to look for them in the store, they often turn out to be very disappointing. As a result, people who buy only from the message communicated by advertising often are not very loyal customers.

 Where Advertising Does Work

 Despite the potentially large cost and challenge to effectively impress the sales prospect, there are situations where traditional advertising can be very useful. Good candidates for using advertising are:

 Businesses that provide a product or service people know they need, such as bread or milk

Products or services that are needed immediately, such as chain saws after Hufficane Andrew

New products or services that are pretty easy to understand, such as a quick oil change

Products or services where quality is easy to measure, such as typing.  

What Advertising Can Do

 To realistically invest in advertising you should be clear on what objectives it is good at achieving and what it is not so good at delivering. Among the positive results that advertising can produce are:

 Establish and maintain a distinct business identity

Make your business look larger than it is

Remind customers of the benefits of buying from you

Encourage customers to buy more of what you sell

Attract attention from new prospects  

What Advertising Doesn’t Do Well

 Waiting to place your first newspaper or radio ads until you are desperate can cannot usually be expected to deliver:

 Create overnight customers

Solve cash flow problems

Cause an immediate jump in sales

Make up for poor customer service



 Convince people to buy useless or unwanted products or services As we mentioned in an earlier column, before you pursue any promotion you must double-check that you have achieved the basics for marketing success:

 #1 – A definite solution to a need or problem.

#2 – A product or service that is top quality in all aspects

#3 – Pricing that is fair, easily understood and profitable

#4 – A reliable production and delivery system

#5 – Customer service that coverts buyers into fans.

 It is doubly important that you make sure you have built a solid foundation for selling your product or service before you conunit to advertising. The stakes are simply much higher than with most other forms of promotion.

 The Two Keys to Advertising Success

 It is estimated that the average American sees more than 30,000 ads per year. On average, only one of nine well-designed ads is ever seen by those it was intended. And it usually takes three repetitions of an ad before it is remembered. The first key to advertising success is: Don’t do it unless you are willing to make a longterm (one year at least) commitment. Even though you may become tired of seeing your ad month after month, don’t be tempted to change a well-written ad because remember, it is new to some readers each month.

 The second key to advertising success is to take your time in preparing the ad. With the growing sophistication of desktop publishing today, it is relatively inexpensive to design and layout an eye-catching ad (usually less than $500.00). The key to producing an effective ad is to start with your objectives. Use the Advertising Objectives Worksheet below to detail what you want the ads to achieve.

 Advertising Objectives Worksheet

 Describe your product or service



Describe your target market



Describe your main competition



How is it better and different from your competition?



What is the one idea you want the reader to get from you ad?



What action do you want the reader to take after reading you ad?



Describe your product’s main benefit.





 Designing an Advertising Campaign

 You can use the following outline to proceed from the Advertising Objectives Worksheet to putting into action a winning advertising strategy. Proceed one step at a time to answer the following questions:

 What is the purpose of my advertising? Trv to relate the advertising goals to your company’s sales goal for the next year. Be as specific as you can in indicating what percentage or dollar increase in sales you would expect.



What can I afford to invest? It is common to set an advertising budget based on a percentage of the sales you wish to achieve, such as 5% of sales for the next year.



What features and benefits do I want to communicate? Most of us can come up with product features pretty easily. But do you really understand the benefits to the customer in buying from you?



Who is mv audience? Live surveys, focus groups and library research should be used to focus as tightly on your desired marketplace as possible.



Who is mv competition? Acknowledge what your competition does well and try to do it a little bit better. Don’t be hesitant to borrow from what works for others. Remember your prospects will determine the value you offer by comparing you with other suppliers of similar products.



Do I need more information? Do you really understand your industry and how newcomers become known? Do you have a realistic view of the minimum marketing investment to make any impact?



.Study media choices, request information and compare. Use the SRDS guides to consumer and business magazines to learn the names of places to advertise. Contact the publishers and ask for their media kits, which include their advertising rates. Go to the library and read over any magazine or newspaper that might be read by your prospects. What do ads in these media look like? Think carefully about how many readers you will pay for versus how many readers want what you have to offer.  

Resources in Your Neighborhood

 Even though placing advertising can be quite expensive, help in producing a good ad can be very affordable if you look around your local area. Downsizing in recent years by advertising and public relations agencies has resulted in some very talented writers and designers starting their own home businesses helping other small businesses create winning ads. You can often find them thorough classified ads in local shopper papers or on bulletin boards at grocery stores or office supply stores.

 Local newspapers also employ ad layout people who might be able to help you design an eye-catching ad. Be aware however, that these individuals are paid to lay out a lot of ads each day, so their time with your ad will be limited.

 Your local quick printer can be very helpful in teaching you about how to use color and paper to make ads pop out. Just drop in, introduce yourself and tell them what you would like to achieve.

 In this column we encourage you to be as self-reliant as possible. Designing ads is one area that most of us do well to hire outside talent. There is a definite knack to fitting words in a small space and incorporating graphics effectively. And writing the copy is an art in itself. Copywriters are freelance business people who work with words to create the most compelling mental picture for the reader. Good copywriters can be hired for $40 – $50 per hour.

 Once you have a sketch of the ad you think you want to run and have completed the first draft of the copy, show it around to other small business people. Ask them. Make corrections for you go to what is called “camera-ready” art, which today may simply be a piece of laser-printed paper with black ink.

Learn how to become the master of your own business, in just a few short weeks

By: Jeff Williams

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