Advertising Extreme

Advertising on the Internet

Any business requires promotion in order to flourish. This is evident from the fact that businesses depend a lot on advertising to reach the desired audience. With all the conventional media backing you, if you still feel that you are missing out the desired audience then it is the ripe time for you to consider website or Internet advertising. Internet advertising has been very useful in generating traffic to websites and in turn help them do more business. When the correct banners and advertisements of your product or service are placed on many websites on the internet, there are chances that many people go through those websites and visit your website. The basics of Internet advertising is all about creating a traffic flow towards your website. Proper efforts made towards Internet advertising will definitely help you in generating traffic towards your website.

One major advantage with Internet advertising is that it is much cheaper if compared to the conventional methods of advertising. With the growing popularity and usage of Internet, the significance of advertising on websites remains unchallenged. With the power and reach of Internet, you will have a huge target market out there that you can use by using Internet advertising techniques. If dealing with online business, advertising online becomes really important and is also very effective. You can use a combination of online advertising methods to get the desired result. For instance, you can place all your online advertisements in a website that has the maximum visitors a day. This is crucial because more visitors will ensure that you get good numbers of visitors to your website and business through the online advertising program.

To start with advertising on the Internet, you can create an advertisement that is attractive and interesting and delivers your message clearly. Make it attractive, as the chances of people clicking are more. The best designs are the ones that use fewer words and fewer images but are simple and thus more effective. The most common form is the banner ads for online advertising. PPC ads can also be another method of profitable advertising online. You have to use the space of the PPC ads effectively to get the maximum result. Use keywords in the ad and make the title and ads attractive. Email marketing can be another effective online advertising method. In case of email marketing, always create the email advertisement with care not to get it labeled as Spam. You can publish a newsletter, to make online advertising for you. If you want to use a newsletter, make it interesting with good content. Send repeatedly after a fixed time with new contents. You can use blog and RSS feed, forums for online advertising. In all of them you have to provide something interesting to the readers to make it effective.

With the increase in the use of internet all around the globe, the internet has become the most important medium of not only trade and commerce but also of advertising and promotions. Online advertising has changed the world of advertising for ever and it would be better for you to make the most from it.

By: Dhiraj Bandurkar

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Advertising is the best tool to promote a good or service. People get attracted towards certain advertisements that provoke them to go for a particular brand. With the boost in the online industry, online advertising has also shown a tremendous growth. People are Internet savvy nowadays and spend maximum time in searching information through web. Time spent by a user on Internet gave an idea to the advertisers to come up with the concept of online banner advertising. This kind of online advertising makes use of banner ads to promote a specific brand. While going through a webpage or website visitors come across a number of banner advertisements and often click them to know about the product or service.

Now it is seen that banner advertising is performing extremely well, as it is really effective in attracting more number of visitors. The basic concept of banner advertising is to place the online advertisement at the correct place on a website or internal pages and also to place the ad on the most apt website. Once these two concepts are kept in mind then banner advertising will surely be a success. A successful example of banner advertising could be, if you are into online tourism business then the best place for you to place your advertisement would be any website giving information about tourist spots, honeymoon spots etc. This will help your advertisement to gain more targeted audience. A person going through the information about any place will surely go through your ad to know about your offers.

Several banner advertising companies are also working these days to provide the best online advertising facilities to its clients. These professional organizations make sure that they make this form of advertising the most interactive tool of communication. Banner advertising companies look into the banner advertising from every aspect. Images, content,creativity, size of the banner ad, placement of the ad etc are some of the things that a banner advertising company looks into.

 

So those who are planning to place a banner advertisement on web must go for a banner advertising compnay to make sure that their online ad performs well!

 

By: Deepak Kamboj

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Cost Per Thousand, or CPM, advertising is a type of online advertising that bases charges on how many thousands of times an advertisement is shown on a Web site. The “M” in “CPM” stands for “mille,” the Latin word for “thousand.” Cost Per Thousand advertising is the most widely used online advertising costing method, and Google’s AdWords is the most popular choice for CPM advertising.

The main advantage of using CPM advertising is that you are able to choose the Web sites that will display your advertisements. You can target a specific demographic group by selecting certain Web sites and also determine how much exposure you want your product or service to have. This helps eliminate advertising charges for Internet users who are not genuinely interested in your product or service. Besides selecting great Web sites for your advertisements, you can also choose specific Web sites that you do not want to use to display your advertisements. All this results in a more focused advertising campaign and can lead to increased sales for your business.

You begin your CPM advertising by placing a maximum CPM bid. This is how you indicate the maximum amount you are willing to pay for every thousand advertisement displays, or impressions. Your maximum CPM bid covers times your advertisement is shown, whether or not the user clicks on the ad or not. Remember that Cost Per Thousand advertising is very popular, and the bids for using this advertising method will be competitive.

Cost Per Thousand advertising is a placement-targeted advertising tool, which means you are in charge of determining where your advertisement will be placed. To use Google AdWords for CPM advertising, your selected Web sites must be part of the Google Content Network. Google Adwords will supply you with a Placement Tool to help you find Web sites that will promote your business effectively.

By using the Google Placement Tool, you can choose your advertising Web sites by entering the site’s specific website address. The Placement Tool can give you a list of Web sites to choose from if you enter a description of the advertisement topic. You can also browse through the Placement Tool’s diverse list of categories and subcategories to find appropriate Web sites to place your advertisement.

Another option is to choose the specific demographic group your advertisement targets. The Placement Tool will provide you a list of sites that are visited frequently by people in that demographic group. Requesting Web sites by description, category, or demographic group will result in a list of up to 100 Web sites to choose from. Using Google AdWords’ Placement Tool is a simple way to direct your advertisements to your intended audience.

Google’s Cost Per Thousand advertisements can be either text-based or image-based. If you choose to have an image-based advertisement, the image can be animated. Text-based advertisements will expand or contract to fit the Web page location size. AdWords will also keep a daily log of your advertisement’s impressions, allowing you to keep track of how often your advertisement is displayed on a Web site.



By: Sameep Shah

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We have emphasized in this column the critical importance for the small business marketer to identify and communicate with a very specific audience of customers. This process is known as target marketing and your objective is to aim for the “bulls-eye” every time you spend money on marketing.

 Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at which you find and communicate with new sales prospects.

 Advertising in its traditional form is the use of paid promotion in newspapers, magazines, radio and television. These media are designed to communicate with a wide variety of people all at the same time. This sounds very attractive to a new business looking to influence a lot of people quickly. However, you must realize that many of those who receive messages through these media may not be good prospects to buy what you are selling. They may have little interest in your category of goods or services. They may not have a compelling need to buy any time soon. Or they may not understand the value you offer.

 As a result, of the 600,000 daily readers of the Chicago Tribune perhaps as few as 4,000-5,000 may be disposed to consider your product or service at the time you run your advertising. This seems like a very large number of prospects, but you should understand that they are very expensive to reach because the Chicago Tribune sets its advertising rates based on reaching more than 600,000 people each day. You will possibly connect with fewer than 1% of their readers on any given day but you pay for access to all of them.

 The other major challenge in using traditional advertising effectively is that it is hard to attract attention if you don’t repeat your message often. I would guess that there are more than 2,000 ads each day in the Chicago Tribune. What will cause the reader you want to stop and read your ad? Often it is their repeated reading of your ad that finally gets their attention.

 Repetition costs money. For example, a 2 1/2″ by 4″ ad in the Chicago Tribune costs almost $500 per insertion. This is not a large ad when compared with the ads run by Best Buy, Sears and Wal Mart. If you run you ad just twice per week for three months, you are looking at an investment in excess of $10,000!

 Another potential problem with running advertising is that people have become very suspicious of what advertising is trying to tell them. We have all heard radio or television ads for products whose performance seems too good to be true. And when we go to look for them in the store, they often turn out to be very disappointing. As a result, people who buy only from the message communicated by advertising often are not very loyal customers.

 Where Advertising Does Work

 Despite the potentially large cost and challenge to effectively impress the sales prospect, there are situations where traditional advertising can be very useful. Good candidates for using advertising are:

 Businesses that provide a product or service people know they need, such as bread or milk

Products or services that are needed immediately, such as chain saws after Hufficane Andrew

New products or services that are pretty easy to understand, such as a quick oil change

Products or services where quality is easy to measure, such as typing.  

What Advertising Can Do

 To realistically invest in advertising you should be clear on what objectives it is good at achieving and what it is not so good at delivering. Among the positive results that advertising can produce are:

 Establish and maintain a distinct business identity

Make your business look larger than it is

Remind customers of the benefits of buying from you

Encourage customers to buy more of what you sell

Attract attention from new prospects  

What Advertising Doesn’t Do Well

 Waiting to place your first newspaper or radio ads until you are desperate can cannot usually be expected to deliver:

 Create overnight customers

Solve cash flow problems

Cause an immediate jump in sales

Make up for poor customer service



 Convince people to buy useless or unwanted products or services As we mentioned in an earlier column, before you pursue any promotion you must double-check that you have achieved the basics for marketing success:

 #1 – A definite solution to a need or problem.

#2 – A product or service that is top quality in all aspects

#3 – Pricing that is fair, easily understood and profitable

#4 – A reliable production and delivery system

#5 – Customer service that coverts buyers into fans.

 It is doubly important that you make sure you have built a solid foundation for selling your product or service before you conunit to advertising. The stakes are simply much higher than with most other forms of promotion.

 The Two Keys to Advertising Success

 It is estimated that the average American sees more than 30,000 ads per year. On average, only one of nine well-designed ads is ever seen by those it was intended. And it usually takes three repetitions of an ad before it is remembered. The first key to advertising success is: Don’t do it unless you are willing to make a longterm (one year at least) commitment. Even though you may become tired of seeing your ad month after month, don’t be tempted to change a well-written ad because remember, it is new to some readers each month.

 The second key to advertising success is to take your time in preparing the ad. With the growing sophistication of desktop publishing today, it is relatively inexpensive to design and layout an eye-catching ad (usually less than $500.00). The key to producing an effective ad is to start with your objectives. Use the Advertising Objectives Worksheet below to detail what you want the ads to achieve.

 Advertising Objectives Worksheet

 Describe your product or service



Describe your target market



Describe your main competition



How is it better and different from your competition?



What is the one idea you want the reader to get from you ad?



What action do you want the reader to take after reading you ad?



Describe your product’s main benefit.





 Designing an Advertising Campaign

 You can use the following outline to proceed from the Advertising Objectives Worksheet to putting into action a winning advertising strategy. Proceed one step at a time to answer the following questions:

 What is the purpose of my advertising? Trv to relate the advertising goals to your company’s sales goal for the next year. Be as specific as you can in indicating what percentage or dollar increase in sales you would expect.



What can I afford to invest? It is common to set an advertising budget based on a percentage of the sales you wish to achieve, such as 5% of sales for the next year.



What features and benefits do I want to communicate? Most of us can come up with product features pretty easily. But do you really understand the benefits to the customer in buying from you?



Who is mv audience? Live surveys, focus groups and library research should be used to focus as tightly on your desired marketplace as possible.



Who is mv competition? Acknowledge what your competition does well and try to do it a little bit better. Don’t be hesitant to borrow from what works for others. Remember your prospects will determine the value you offer by comparing you with other suppliers of similar products.



Do I need more information? Do you really understand your industry and how newcomers become known? Do you have a realistic view of the minimum marketing investment to make any impact?



.Study media choices, request information and compare. Use the SRDS guides to consumer and business magazines to learn the names of places to advertise. Contact the publishers and ask for their media kits, which include their advertising rates. Go to the library and read over any magazine or newspaper that might be read by your prospects. What do ads in these media look like? Think carefully about how many readers you will pay for versus how many readers want what you have to offer.  

Resources in Your Neighborhood

 Even though placing advertising can be quite expensive, help in producing a good ad can be very affordable if you look around your local area. Downsizing in recent years by advertising and public relations agencies has resulted in some very talented writers and designers starting their own home businesses helping other small businesses create winning ads. You can often find them thorough classified ads in local shopper papers or on bulletin boards at grocery stores or office supply stores.

 Local newspapers also employ ad layout people who might be able to help you design an eye-catching ad. Be aware however, that these individuals are paid to lay out a lot of ads each day, so their time with your ad will be limited.

 Your local quick printer can be very helpful in teaching you about how to use color and paper to make ads pop out. Just drop in, introduce yourself and tell them what you would like to achieve.

 In this column we encourage you to be as self-reliant as possible. Designing ads is one area that most of us do well to hire outside talent. There is a definite knack to fitting words in a small space and incorporating graphics effectively. And writing the copy is an art in itself. Copywriters are freelance business people who work with words to create the most compelling mental picture for the reader. Good copywriters can be hired for $40 – $50 per hour.

 Once you have a sketch of the ad you think you want to run and have completed the first draft of the copy, show it around to other small business people. Ask them. Make corrections for you go to what is called “camera-ready” art, which today may simply be a piece of laser-printed paper with black ink.

Learn how to become the master of your own business, in just a few short weeks

By: Jeff Williams

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Want to advertise online? You have, no doubt, noticed that every click through is not worth the price paid for it. Many visitors only stay on your web property 2 to 5 seconds and it is very difficult to inform potential buyers of the attributes of your products in that small window of time. In the past companies have sought to over come this problem by purchasing larger numbers of ads and playing the numbers game. This intense battle for advertisement position has resulted in higher ad prices due to supply and demand and the subsequent raising of the barrier to quality advertising for Home Based Business owners. A new advertising venue, http://www.cheap-online-advertising dot com , is breaking down the advertising barrier for Home Based Business. Advertising is the key to success for a Home Based Business. Most Home Based Business people are unaware of the elevated cost of advertising in high traffic areas.

Businesses that can afford the high cost of advertising online are usually better established firms. So, it is not uncommon for business owners to have a large dream held back by financial inequality.

You can plan to take your respective market by storm, but to actually do it requires some form of advertising. Sure, Home Based Business owners can advertise on the same websites as big business but it is a grim reality that the more money you have the better you can acquire premium advertising spots. While big business claims the premier spots, smaller businesses settle for lesser performing ad placements. | While big business enjoy premium ad placement, smaller businesses are pushed to areas that receive significantly less traffic. | While larger businesses can afford premium advertising, the Home Based Businesss ads are relegated back to less visited pages where they rarely see the light of day.} This makes for a disheartening reality check as Home Based Business owners realize that big money accounts get the prestige and carefully sought -after notoriety. Even with pay per click, search engine marketing, the Home Based Business persons quickly discovers that major keywords are beyond their reach, simply because big business has bid more for the word than they can afford. If they advertise on a particular high traffic word their ad will appear several pages beyond the depth most searchers are willing to dig. You see, when searchers use search engines they typically look for their interests on result pages 1 5 maybe 1-7, If they dont find what they are looking for, they usually try a different keyword search to locate what they are looking for. If your ad is on page 8 or 25 for that matter, your ad is basically useless. That is why conventional advertising does not work very well for Home Based Business.

So, Home Based Business owners carefully plan on the business being a success and set out to make it happen. Only to slowly understand the bleak reality that most are daunted by the formidable question of how do I advertise my Home Based Business? cheap-online-advertising dot com and typobounty dot com has solved that question.

The how to advertise hurdle is one that has tripped up many would-be CEOs. Your product wont sell if no one knows about it and its features.

Adding to the Home Based Business problem is the fact that most advertising venues are currently being bombarded by, much larger, more financially equipped companies. This fact has caused advertising costs to remain high and out of reach of the Home Based Business owner due to the laws of supply and demand. If no one wanted the advertising spot, one could have that spot for mere pennies but since there are so many wanting advertising spots, the price goes for as much as the owner thinks he/she can get for it. The ability to gain large-scale advertising can make a product successful but the cost of gaining that large amount of exposure can be enormous. A new advertising website TypoBounty.com is breaking down the barriers to Home Based Business advertising. TypoBounty.com allows Home Based Businesses to offer bounties or small cash rewards for any errors that can be found on their website. Searchers come to the website looking for errors, reading the entire website. The visitor catches the full impact of your sells pitch and improves helps improve your sells pitch. This greatly increases the potential that they will purchase your product. Home Based Businesses gain a visitor that is very attentive to the offer, and will read more of your offer. After all of your websites errors are found and eliminated, the Home Based Business still receives massive amounts of traffic. When errors are found, owners pay the visitor a nominal fee for reporting it. In return the owner gains massive amounts of traffic, increasing the number of people that know about the businesss products and the perfection of their websites content and offer. With TypoBounty.com, the advertising is cheap , plentiful, expandable and helpful in making the Home Based Businesses grow. I was a little discouraged about attempting to advertise online once I saw the prices. says Ronald Busby, but this really reduces my apprehensions. It is a great way to advertise. TypoBounty.com users dig deep into the site for opportunities to earn money for finding errors. So irrespective of where an ad appears, it gets enormous amounts of traffic. Visitors to the Home Based Businesss websites bring with them bulging online money accounts with disposable cash and stay longer. With the easy come easy go attitude about the money they have earned, TypoBounty.com users spend money with relative ease. In a Home Based Business, every dollar matters. So, investing large amounts of money in advertising techniques that only result in 2 second visits to ones website is very frustrating. TypoBounty.coms business model makes every visit count. Visitors actually learn about the businesss products and services increasing the websites ability to retain visitors. Visitors dont just click over and click back. They stay on the advertising websites longer and learn much more about the product, website or information being presented. With more people knowing substantially more about a product and its benefits comes the increase likelihood of referrals and residual word of mouth advertising. For instance, if a person is not in the market for a cell phone but he/she spends 5 10 minutes reading about what makes a particular cell phone so great, that person is more likely to tell others about such a great cell phone he has found or even replace his/her current cell phone with this better one. It is big time advertising for a fraction of the cost.

By: John Reed

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