Advertising Extreme

The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

As an Internet marketer, you do not want the second scenario to happen to your Internet marketing career. To be the “exception to the rule”, you must attract more web visitors to your site and turn them into long-term clients and build a loyal clientele base. Once you have satisfied such requirements, expect that there is something in return positive returns, to be specific.

How will you say to Internet users that you need them to keep your online business alive? In fact, you need not to tell them straight to the point that you badly need them. All you need is a clever mind and some online advertising to get them without making them realize that you badly need them.

There are various online advertising methods on the Internet and each method has their product that works better on specific industries. There are huge numbers of individuals and companies operating online who wants to advertise what they have to offer, and there are also huge numbers of individuals and companies on the Internet who are willing to provide some advertising spaces. However, considering that the online advertising market is quite large, it will be inefficient for the advertisers as well as the providers of these online advertising spaces to individually meet and talk about the terms of conditions of advertising.

The individual or company who wish to advertise will certainly contact an online-based advertising company that are willing to provide the space that the advertiser needs as well as distribute their advertisements to different venues on the Internet at the same time.

The more benefits are now towards the online advertising firm. And you are considering an online advertising business.

But before you go, there are several things you need to consider first.

Start to gather a collection of websites or online companies that are willing to place advertisements on their sites. Select sites that are getting high web traffic every month. Once you have gathered advertising site venues, you may now start soliciting advertising clients. These advertisers will pay a certain amount of money that will commensurate with the exposure of their products or services on your advertising site venues. For instance, if you have contracted with 20 websites that are receiving an average of 200,000 web visitors every month, you can sell as much as 2,000,000 advertising exposures every month on each advertiser. In case that you have negotiated around 20 advertising venues on each website, you can sell an equivalent of 20 advertising clients with 2,000,000 advertising exposures every month. If an advertiser only pays for 1,000,000 advertising exposures, you can still sell the remaining 1,000,000 advertising exposures for a total of 11 advertising clients.

Now, what are the types of online advertising that you can offer? Here are some of the offerings that you can sell to individuals or companies who wish to advertise their products or services on the Internet.

Banner ads- these ads are typically pictorial ads that are commonly viewed on high-traffic sites and includes a hyperlink back to the advertiser’s own site. These are priced according to the number of ads shown. For instance, banner ads can be sold in lots of 250,000 impressions each.

Sponsorship ads- these ads are commonly larger than banner ads, which sometimes contain considerable amount of text. These are typically placed on high-traffic areas such as ezines or online newsletters. It is priced according to the number of readers of the newsletter or publication in which the ad is placed.

Pay per click (PPC) ads- these ads are priced according to the number of clicks generated through site visitors, These are commonly text ads, though there are PPC ads that are pictorial-based.

Starting your own online advertising business is another opportunity of earning more money on the Internet marketing industry.



By: Jeremiah Patton

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Create, Sell or Give Away Branded Software in Minutes!

Online advertising has become a very popular way for both small and large businesses to promote their goods and services. Advertising your business online can help you reach large numbers of potential customers and is usually an effective way for you to increase your sales.

One type of online advertising is Cost Per Action, or CPA advertising. This is also sometimes referred to as Pay Per Action, or PPA, advertising. Your business’s cost for this method of advertising is determined by how many times Web site visitors follow through with a particular action. In other words, your advertising cost is directly related to activities your advertisement viewers complete.

You are the one that will determine the actions that lead to your advertising costs. Depending on your type of business, a required action could be designated as submitting a form for product or service information, registration with your Web site, or purchasing a product or service from your business. You can choose one or more actions that will be the basis for your advertising costs. The various actions carry different advertising charges. You can adjust the required actions to accommodate your advertising needs and budget.

Cost Per Action advertising is the preferred method of online advertising for many businesses. You will only be charged for advertising when Web site visitors click on your online ad, connect to your Web site, and then perform a specific action that indicates they are interested in your product or service. Many times, potential customers will click on an interesting ad, review the business’s Web site, and then decide they are not really interested in what the business has to offer.

With Cost Per Action advertising, you can have an unlimited number of people connect to your Web site through your online ad, but you will only pay advertising costs for the number of people that actually follow through with a desired action, such as placing an order for goods or services.

Another advantage of Cost Per Action advertising is that you will be directed to potential customers that have a genuine interest in your specific product or service.

Most Web site visitors will not take the time to fill out a registration or information request form unless they think it will be to their advantage to do so. Visitors who honestly feel your business can benefit them in some way will fill out your Web site forms, and you will be able to gather a good collection of potential customer names.

You will be able to focus your attention on these visitors, without wasting your time, effort and money on visitors that viewed your site but are not sincerely interested in what your business offers.

Cost Per Action advertising is a bit more costly than other types of online advertising, but it may be easier on your advertising budget in the long run. You will only be paying charges according to the number of visitors that actually complete specific actions instead of according to the total number of visitors that view your advertisement.

It may or may not work for you based on what you’re advertising but it’s definitely worth researching it more.



By: Sameep Shah

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Create, Sell or Give Away Branded Software in Minutes!

  

Businesses around the world invest, or to be more precise, they spend, untold numbers of dollars to advertise, market and promote their products and services to make sales and gain new clients. In an economic downturn these expenditures may be reduced due to cost constraints and consumer reluctance to buy.

As an example it costs around $1,000usd for a small classified advertisement in the weekend editions of major USA newspapers, $2-3,000usd for a similar placement in monthly travel magazines.  Radio spots, from ‘cheap and nasty’ during the hours when nobody is really awake to prime time messages to thousands, the majority of whom may not be interested and many of the rest may just go to a competitor.  In effect, business advertisers may often pay for ‘lack of performance’.  Either the advertising copy was ineffective or the reach of the medium and quality of the audience was ineffective.

In other fields of endeavour we work, perform, produce and then get paid.  Why not in advertising? 

It may be the time to rethink the effectiveness of our advertising spend and to rethink who we spend it with, what we spend it on, when we should spend it, where we should spend it, why we are spending it, how we should spend it?  Or even, ‘if’ we should spend it.

In other words, how can we get more value from our advertising spend? Is there a better way?

The internet affords us all exceptional opportunities to showcase our wares but the same problem arises: how do small businesses let the world know about their own websites when contending with the major players who are always able to buy more  ‘googling’ stuff than they can?

As well as being approached by media reps from local to national newspapers and magazines, small businesses now get inundated with internet offers such as: ‘top 10 search engine rankings for your website;  50,000 hits guaranteed;  increased visits assured with our email programs to our double opt-in email clients.’ And so on and so forth. The emails arrive daily to inboxes everywhere.

Businesses do not want looky-loos clogging up their websites. They want committed buyers to review and compare their products to others.  They do not want to give their hard-earned money to advertisers who simply want to sell advertising space. They want advertising partners.

Businesses should be given the opportunity to work with a ‘pay for performance’ option for their own advertising spend. In other words, “work with me, perform with me, produce with me, get results with me and then bill me.”  The P4P partnership could generate more advertising revenue than the old system of  “just pay, shut up, wait and be thankful for what you get.”  Let’s consider a P4P arrangement where a percentage of sales is given to advertisers who produce sales. Many businesses might welcome such an opportunity to partner with forward-thinking advertisers. Just consider how much more advertising copy could be placed.

An example:

A business that operates websites that offer travel in over 70 countries and with products available to travellers in all countries.  This company needs to advertise in every country, in all traditional media and in all e-commerce media such as e-newsletters, ezines and websites plus tv, radio and of course the electronic social media. To do this would take an enormous budget, which is not available, but to do this on a P4P arrangement could lead to sales growth that could never be realized with the traditional methods.  There could be many similar businesses around the world that could also grow more quickly.  Advertisers who are willing to accept a radical change in their business practices by operating a P4P option could also benefit from the business growth of the thousands of global businesses that would embrace this innovative new concept.  Sharing the risk of both success and failure.  End of example.

The way we now advertise, market and promote business must change.  Advertisers should consider P4P and share the risk and the greater rewards for performance. The advertising industry could experience more business, more profits and lead global economic recovery.

More global businesses will readily accept a P4P partnership.  Businesses and advertisers can perform together and make better returns for both by sharing the risk and producing improved sales.  However, the P4P format should only be implemented when both parties agree that it could produce better incomes for both parties.  If advertisers consider that there would be no benefits for them with a P4P arrangement, the business has to also rethink their own advertising methods and lack of confidence of the advertiser for declining the arrangement.  A catch 22, but real world.

Although most businesses do not want window shoppers, looky-loos, timewasters, or those who unfortunately cannot afford to buy, they must also be aware that, in travel anyway, “today’s backpacker may be tomorrow’s luxury travel buyer” and should be nurtured and even developed as future customers.  A P4P partnership of media and business could develop improved campaigns leading to healthier long-term business growth for all partners.

A recent real case example for internet advertising is as follows:

An internet marketing company stating that they had ‘a list of 3,000,000 enthusiastic travellers’ recently approached a local business.  Before even asking for the cost of using their services the business owner switched the tactics by offering them the opportunity to send their message to this list over a period of months, but on a P4P basis (at their cost).  The business owner offered to pay them $10usd per sale (out of a $35 total sale).  Their comments, “we do not do business that way.” 

The retort from the business owner:  “if you are not prepared to try and get 1% (yes one percent) of your database to buy my offer (30,000 x $10 = earnings of $300k), it appears to me that you do not have any confidence in your own database, my offer, or my product, but you would take my money upfront even though you have no belief in the success of the mailing. This is not the way I want to do business and you are not the company I want to do business with.”

If advertisers believe that your advertisement will work for you why would they not want to earn a better income from a P4P arrangement?  Or do they really have an in-house ethical conflict between editorial and advertising departments?  If so, what are advertorials and the published press releases sent from public relations agencies?

Over the years all types of businesses have been convinced by all forms of media to advertise but rarely are they asked to assess the results of the advertisement.  Advertisers keep taking the money.  Businesses keep on doing the same thing because they have been convinced that they need to be seen and to “do it this way.”  Well, maybe it’s time for a change.

The present economic climate is causing stress and strife around the world. Advertisers could find that they have so much white space available forcing them to print thinner newspapers and to offer discounted rates to their recession-proof clients.  But what if these advertising agencies and media outlets started to work on a P4P basis with all types of businesses to create new partnerships of media and frontline operations from restaurants to who knows what?  A win for the media, a win for the businesses and a win for the buyers who stay informed and are kept aware of local, regional or international opportunities.  And maybe full staffing, thick papers and magazines, robust ezines and e-newsletters that will make us all feel more confident about the economy.

Not all situations will allow a p4p partnership but there are enough out there to reward all parties and all we need to do is develop simple operating systems to make this new way attractive and secure for all participants.

The business in the example above could operate on a P4P basis.  It could have a P4P arrangement with many different partners in many different countries at the same time. Any downside for the media partners would be minimized by their thorough understanding of the business services and products. They would know the wants and needs of the business and so be in a position to not just accept an advertisement but to be totally involved in the generation of leads and buyers.  All partners could get the maximum benefit from the opportunity because the only way to earn revenues is to produce results by better use of skills, creativity, contacts and advertising reach.

A simple method for internet businesses is for unique pages or URLs to be set up for each P4P operation so that accurate assessments can be made of the specific promotion and the fees based on the same statistics and buyers.   Another ‘comfort-zone’ action could be for the media P4P partner to collect the ‘gross takings’ and to remit the net after deductions, to the other partner.  Vouchers can be created giving all parties an audit trail.  Trust is paramount in P4P partnerships.

Many small businesses will survive and help save the global economies. Big business will continue heavy layoffs, cutbacks and corrections until the good times roll again, which could be a long way into the future.  Let’s take action now.

Small business together with Small Internet Media (e-newsletters, ezines) and other Smart Media can try new ways to pull us all out of the economic mire. If they seriously consider this new way of advertising, marketing and promotion ‘with’ their clients, not ‘for’ their clients, they can  “get going now, or they can sit back, take no risks, take no chances, ignore P4P opportunities, downsize, get laid off, change careers, move away or just keep doing the same old thing and stagnate.”

Thousands of businesses around the world would welcome approaches from all forms of media to advertise, market and promote within a P4P partnership arrangement. This could be a simple way to not only help business survival in the recession but will enable us to prepare for future growth.

We go to work, perform our duties, finish the job, produce results and then we get paid. Why then should we not expect to pay only for the ‘results’ of’ our advertising and not just ‘for’ advertising?

Imagine the global acceptance of P4P.  Businesses would be able to advertise anywhere and would never again have budgetary restrictions to advertise, market and promote sales. Media businesses would be getting new clients from places that they would never have considered and at the same time, helping their own clients to expand.   Why don’t we do it?

Just because; “We don’t do business that way” is unacceptable!

The positive side of an economic downturn is that new opportunities arise for creative and progressive entrepreneurs to start new ventures such as P4P advertising.  They are out there.



By: Anthony Francis

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Create, Sell or Give Away Branded Software in Minutes!

Times are tough all over.

Small businesses especially are feeling the squeeze as credit dries up, and customers stash their wallets under lock and key.

Yeah, times are tough.

And when times are tough, one of the first things to happen in the small business world are budget cuts.  Guess which line item is one of the first to get cut? Yup…advertising. (How’d you guess?) 

It’s understandable…you have to cut somewhere.  But when you cut your ad budget, you may be cutting in the wrong place.

In the 25 years I’ve worked in the advertising and marketing business, I’ve seen several recessions come and go.  And I’ve seen lots of ad budgets cut because of it.  But one thing I’ve learned is the company that seriously cuts its ad budget often lives to regret it. 

Think about it.  Why do you advertise in the first place?  To increase sales.  Doesn’t it make sense, then, that during tough times when sales go down, you should advertise even more?  Besides, what do you think happens if you cut your ad budget, but your competitors don’t?  They get the sales you might have had if you hadn’t cut your advertising budget.  When you stop advertising your sales go down.  That’s on top of your sales going down because of the recession in the first place. 

So what do you do?   You lose business if you stop advertising, but you really need to save money any way you can.   I have two pieces of advice.  The first is to go into recession advertising mode.  Tighten up the things you can tighten.  Maybe even start looking at advertising in ways you haven’t tried before.

Here are some ideas to get you started.

1.  Know your target customer. When the string’s pulled tight on your advertising budget, you don’t have any wiggle room to chase customers who will never buy from you, or hire your services.   The idea here is that knowing your customer means you also know what newspapers they read (and what sections), what radio stations they listen to, what tv channels they watch, what interests and hobbies they have, etc.  All of which helps you narrow down the best media channels in which to reach them. If you’ve never taken time to determine who your target is, go to my website (www.businessburrito.com) and click on “Marketing.”

2.  Target your message. What is the one thing you do better than your competitors?  Centering your marketing and advertising messages around your one thing is always the best way to get the most bang for the buck, but this matters even more is recession advertising.  If you’re advertising to the right target, with the right message, in the right media outlets, you are going in with surgical precision, not with a shotgun blazing everything in sight.  And that means you get a better return on your investment.

3.  Negotiate your media buys. If times are tight for you, chances are they’re pretty tight for the media outlets as well.  Which means they may be even more willing to negotiate deals, as well as offering more specials. Even in good times, don’t ever pay media retail.  Media reps will usually negotiate in some way for your business.  This may take the form of throwing in more insertions, better time slots, sponsorships…sometimes even reduced prices (especially if you sign a 12-month contract).  Don’t be afraid to ask for what you need.

4.  Advertise on the Internet. This works best if you have a website and use it to sell products, information, or services, or if you use it to direct your customers to your bricks and mortar business.  Google AdWords program lets you target specific keywords and place ads that direct your traffic to a specific landing page.  Whenever anyone “clicks” on your ad, you pay a specific amount of money.  This is called “Pay Per Click” advertising, or PPC.   In essence, you are pre-qualifying your traffic, so all you pay for are people who are looking for what you are selling.  There are all sorts of other advertising opportunities on the Internet:  From PPC to banner ads to ezine advertising.  Search “internet advertising” and see what you find!

5.  Consider radio. Radio can be one of the most cost-effective mediums out there.  Why?  Because it can effectively target your consumer, usually for less money than other mediums.

6.  Email. Guess what…email costs almost nothing except time!  If you have an email list, all you have to do is start emailing your customers with specials, coupons, news and info…the possibilities are endless.  If you don’t have an email list, start building one today!  Collect email addresses as you check customers out; keep a pad by the cash register for them to sign up in exchange for 10% off their next purchase (or some other incentive).  There’s no excuse NOT to be doing this.

7.  Co-op advertising. Is there another business that is compatible and complementary to yours with which you could team up to advertise, and thus share advertising costs?  A strategic partnership with other quality businesses can create a win-win situation.

Okay, I said I had two pieces of advice.  The second one is…increase your advertising!  I know…you were about to cut your advertising budget out entirely until you read this article.  But if you are thinking of cutting it, doesn’t it stand to reason that your competitors are considering the same thing? 

If you increase your advertising at a time when your competitors are cutting back, just think how much more visible to the consumer you’ll become!  You didn’t become a small business owner by not knowing how to take calculated risks.  This is one that could pay off big-time.

When you advertise, you are building your brand.  When you stop advertising and putting your brand in front of the consumer, your brand starts losing its power.  Therefore, when you stop advertising during rough times, you are throwing away an investment that may have taken you years to build.

(c) Copyright 2008, BusinessBurrito.com.  All rights reserved.



By: Donna Williams

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How to Advertise Your way to Success?

By: John Arrington

Dear Friend:

I’ve read about all kinds of ways to advertise. And they all are promising. But, the truth is, There is only one way to advertise Successfully… So, what are the best ways to advertise?

Remember the one who advertises the most, makes the most money.

Think of advertising like going fishing:

1. You need good equipment (website, products to sell)

2. The best bait (ads, sales letter, advertising)

3. Know where the fish are biting (target the right prospects, every where)

4. Patience (relax and wait for a bite. Then reel them in)

The ABC’s of successful advertising:

A. Advertise

B. Business

C. Continuously

Advertising is the very heart beat of your business. No matter what business you’re in, doctor, lawyer, babysitter, painter, internet entrepreneur, etc. Why are some businesses so successful? Is it their products? Maybe, but I don’t think so. The main reason is not their products, it’s their advertising.

I’m here to tell you. Advertising is the key to your success. Stop or slow down on your advertising and your business will soon die. I guarantee!

You have to be dedicated to advertising 90% of the time and the other 10% should be used to find other products to sell, or creating better ads or sales letters.

Have you ever stop to think about all the advertising around you every single day?

Pick up anything around you right now, and you will see the brand name or logo of the company on it.. Any thing from remote controls, magazines, toys, ink pens, pencils, clocks, etc. Hey, what about your vehicle you drive, see the advertisement, Chevrolet, Ford, Toyota, etc. Tires have Goodyear, Firestone, and so on. Coffee, tea, bread, milk, bottled water, etc.

What about driving down the highway? Billboards, store fronts, semi trucks (company name on side of them.) Ups, FedEx, Cex, Pam, J. B. Hunt, etc.. What about tv, radio, the internet… Lets face it advertising is powerful and the way to your success.

Now, I’m going to knock you for a loop.. Did any of these advertisement have a single prospect in mind? No, they flashed their message before everyone..Why, because like fishing you just don’t know which fish are hungry and which ones will bite at any given moment… So you always have to be prepared for a bite from the strangest places…

Which leads us to the reason I wrote this article.

What are the best places to advertise? Everywhere online, offline. Make up some flyers, index cards, business cards. And place them at laundry matts, bulletin boards at the super market. In magazines while you wait at the doctors office, dentist office. Be creative.

Should you use free or paid advertising? Use both at all times. When you can’t afford to pay for any more ad postings, start placing free ads.

Hey, did you ever think about exit signs along the highway. Those signs are a sort of advertising. They are advertising the most popular exit. Which one is the most popular exit you ask? It’s the one your looking for to get off the highway.

Now, I know this may sound off the wall, but I don’t think so. Even nature itself advertises. Yes, it’s true. Say you are driving down a road and see a beautiful sunset.. And you say I would like to have a picture of a sunset hanging on my wall… What about pets nature gave us. Say you see a certain breed of cat, and you say I want a cat just like that one. What about dogs, You see a collie and you say man I would love to have a collie.. What about trees, You see a beautiful pecan tree and you go and buy one and have it planted in your back yard.. See what I’m trying to say here, advertising is every where.. You can’t escape it.. If you tried you would only run into another one. So, you also should be advertising every where you can.

Hey, check your cell phone. What brand is it? You might be that companies sales person and not even know it. How? By word of mouth. Say someone says to you, Wow, I really like the look of your phone, it looks cool. What kind is it, and you tell them. And now that person goes out and buys a phone just like yours. See what happened. You advertised that companies brand of phone by word of mouth.. And that company just got free advertising…

See how important advertising is. It’s like a river flowing free.. Until someone builds a dam and stops its flow.. How can we stop our cash flowing in, from our business? By stop advertising (we just built a dam.) And our river will dry up…(cash flow.) I can say from experience. If you follow this advise I’m offering you here, you will in time become successful.. Just wait and see. Don’t be a quieter, be a doer.. Stay focused and advertise everywhere…

Now here is another example: Say you are going on a trip to see someone Or vacation. Make sure you take some flyers, index cards, and business cards along with you..

Leave them in all kinds of places. Leave one on the table at a restaurant with the tip… How about placing business cards in the envelopes when you pay your bills.

Don’t just place 100 ads and say your done. You are never done placing ads. This is the life line of your business, your success depends upon it.

My moto is: The one who advertises the most, makes the most money.

When I can’t sleep. I get up and start placing ads. I look at it this way. If I get up only to watch TV, I’m spending money. But if I place ads I’m making money. I guess you can tell I’m so focused on advertising I even carry a small recorder with me at all times. This way if I think of a new title for a sales letter or ad. I just record it and come back to it later and write the ad. This works great for those with busy schedules. You have to be an aggressive advertiser to become successful at your business.

Tip for today: Start searching the web for new places to advertise. New ones pop up every day.

I even give my customers a free gift for just letting me know where they seen my ad…

Copyrighted 2006 & Beyond John Arrington. Reprint rights granted to all so long as this article and by-line are reprinted intact and all links made live.



By: John Arrington

About the Author:

Brand over 300 Software Titles with your information